The Fractional CMO

A few weeks ago, before the chaos, I spoke to all the franchisees of Aroma Espresso Bar. A few days ago, senior leadership asked me if I would record and send ...a video with an update on my content for all attendees given the current environment. Naturally, I said yes. I feel for any small business person during these challenging times. So I did it and sent it. This morning, the team at Espresso said thank you in such an important and meaningful way. They didn't send emails or give shout outs on social media. They dropped off groceries. My wife and I are at home with a 1-week old newborn and a 2 year old son. This gesture means more than they'll ever know. Thanks to Stephen Dorsey and the team at Aroma. We have Salsa!!

Clive Allen and his top technical team at Digital Video Concept joined the Dorsey Studios crew for a week of filming in Kingston, Jamaica. Producing and Directing "Going Home" my first documentary film. Thanks for being amazing collaborators.

The Fractional CMO (Stephen Dorsey), shares his advice on the importance of infusing your brand with your values. The Fractional CMO #brand #values #strategy #cmo

Learning the @aromaesspressobar brand first hand. #Learningbydoing @thefractionalcmo