The Long and Short

Brand Identity Update: GM or should we say gm, puts the gravitas of their brand in jeopardy with this lower case fail. Time will tell, but it is our thinking that this craven attempt to look current will have disastrous effects on both their brand perception and bottom line. #GM #gm #brandingfail #brandidentity #branding101 #corporateidentity #knowyourcustomer #generalmotors #logodesign #logo #logodesigner #brandingexpert

Happy Holidays, and wishing everyone a new and improved year, in 2021!

Branding matters, and racial stereotyping at the core of a brand was never going to endure and provide resilience for the company. #BLM #allblacklivesmatter #brandfail

Great conceptual photography can bring an ad campaign to life, provoking thought, and making comment on our society. Sometimes the photos stand alone in doing that. Here are some topical examples to give pause. #BLM #allblacklivesmatter #photography

Some fantastic PSA from NZ...