The Marketing Factory

HOW TO REACH MORE CUSTOMERS It is incredible how a properly formulated digital marketing strategy can increase sales and traffic to your website and store. Not surprising though when you know who your customers are, where they are and how to reach them. ... By looking at the numbers below, it becomes more than evident as to how and where you can reach your audience. 71% Canadians use Facebook for at least 40 minutes of daily use. 87% of Facebook users are aged 18-29 77% of Facebook users are young females 67% of Ontarians use social media platforms #digitalmedia #onlinemarketing #audience #strategy #advertising #facebookads

What an amazing week for TMF!!! Two finalist entries and two wins! Congratulations to everyone at TMF for winning the best e-marketing campaign #samawards #kitchenerwaterloo #cbridge #hamont

Congratulations to everyone at The Marketing Factory on being a finalist for the best logo award. #samawards #kitchenerwaterloo #cbridge #hamont #ldnont

We've compiled a few tips on creating successful DIY email marketing campaigns. A whole lot can be said about email marketing, email structure, strategies, email content etc., but this short list will help you to 'produce better results' from your email marketing campaigns. Follow us and check back soon for more tips on email marketing... ... #themarketingfactory #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #gkwcc #cambridge_chamber #ldnontchamber #hamiltonchamber #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario themarketingfactory.ca

[Branding Part Three] Your brand colour should match your industry, your corporate culture and your target demo. 15% of Fortune 500 companies have chosen some form of green as their primary colour. So what colour is best for your brand and how does it align with your industry? ... Check back soon for more tips on branding... #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #gkwcc #cambridge_chamber #ldnontchamber #hamiltonchamber #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

[Branding Part Two] 25% of Fortune 500 companies have chosen some form of red as their primary colour. So what colour is best for your brand and how does it align with your industry? Check back soon for more tips on branding... #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #gkwcc #cambridge_chamber #ldnontchamber #hamiltonchamber #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

Weve compiled a few tips on creating successful DIY email marketing campaigns. A whole lot can be said about email marketing, email structure, strategies, email content etc., but this short list will help you to produce better results from your email marketing campaigns. Follow us and check back soon for more tips on email marketing... ... #themarketingfactory #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #gkwcc #cambridge_chamber #ldnontchamber #hamiltonchamber #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario themarketingfactory.ca

You might have too much time on your hands right now while in quarantine so here's some food for thought. 30% of Fortune 500 companies have chosen one form of blue as their primary brand colour. How is your branding aligned? Check back soon for more tips on branding... ... #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #gkwcc #cambridge_chamber #ldnontchamber #hamiltonchamber #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

[PART THREE] DIY Website Evaluation. Here's our final diy website checklist. If you've followed our suggestions on checking your website yourself, you should have a pretty good indication whether your website is ready for business. If you've answered 'no' to any of the key points, you have work to do. If you've answered 'no' to all points, you're in trouble. But don't worry, it's nothing that can't be fixed. ... Check back soon for more info... #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

[PART TWO] DIY Website evaluation. Sooner or later this Covid-19 situation will be over. You want to make sure your website is utilized to its fullest potential and ready for business. To help you do that on your own, we have compiled a checklist of key items to look for when evaluating your site. If you've answered 'no' to any of the key points, you have work to do. If you've answered 'no' to all points, you're in trouble. But don't worry, it's nothing that can't be fixed.... Check back soon for more info... #kitchenerwaterloo #kwawesome #waterlooreagion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario #ontario

You might have too much time on your hands right now while in quarantine so heres some food for thought. 30% of Fortune 500 companies have chosen one form of blue as their primary brand colour. How is your branding aligned? Check back soon for more tips on branding... ... #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #gkwcc #cambridge_chamber #ldnontchamber #hamiltonchamber #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

Now thats a positive story worth sharing...

YOUR WEBSITE IS OUR MOST IMPORTANT BUSINESS ASSET! If you haven't utilized your website's full potential previously, now is the time to evaluate and make sure your website is running smoothly. To help you do that on your own, we have compiled a checklist of key items to look for when evaluating your site. ... If you've answered 'no' to any of the key points, you have work to do. If you've answered 'no' to all points, you're in trouble. But don't worry, it's nothing that can't be fixed. Check back soon for more info... #kitchenerwaterloo #kwawesome #waterlooreagion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

Be Cautious with the Subconscious! Most of us don't even realize nor notice the effect of the subliminal and the subconscious messages we're exposed to and our brain processes throughout the day. Does this image below make you want to buy anything?... What type of gut feeling does this image below leave you with? Pretty sure you've seen this type of images on the news of passed out parents with kids crying in the backseat. Maybe you even associate this image with that movie from the 90s with the character named Mickey Knox. We CANNOT stress the importance of A/B Testing #marketing #advertising #ABtesting #Psychology #subconscious #message #leadgeneration #campaign #socialmedia #kitchener #waterloo

[PART THREE] DIY Website Evaluation. Heres our final diy website checklist. If youve followed our suggestions on checking your website yourself, you should have a pretty good indication whether your website is ready for business. If youve answered no to any of the key points, you have work to do. If youve answered no to all points, youre in trouble. But dont worry, its nothing that cant be fixed. ... Check back soon for more info... #kitchenerwaterloo #kwawesome #waterlooregion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

Well Hello #2018! Great to be back and looking forward to an exceptionally great year! Very exciting things happening at The Marketing Factory right now. New products will soon see light. Last year we've been busy developing our flagship #marketingsoftware LeadSnap and had a great reception at the product soft launch. This month we will be launching our coolest yet project #mapsys stay tuned to learn more. In addition to that we're looking forward to introducing our new #martech #iSend . So buckle up cause its going to be a wild ride #newclients, #newlaunches, #newtech #newfaces #newdigs. The Marketing Factory is steaming!!!

[5 REASONS] WHY MOST BUSINESS SHOULD FOCUS ON LOCAL SEO If you're a #localbusiness and are mostly interacting with local or regional organizations, it doesn't make much sense to show up in searches outside your geographical area of operation. Your local traffic and customer base is your bread and butter. Web traffic from other countries, regions and continents may actually impact your Google ranking negatively. This type of traffic will increase your bounce rate substant...ially and is telling Google that your website doesn't offer much value to your visitors. #GoogleSEO algorithm will then place other similar web pages higher on Google searches. Focus on #LocalSEO and web traffic Increase #BrandAwareness Increase #Consideration for Purchase Get #Credibility Factor #IncreaseROI See more

After years of educating clients on reasons and benefits of single opt-in for #emailmarketing , today we were finally proven right! #mailchimp one of the largest and widespread organizations providing paid and unpaid email marketing services announced, going forward they will discontinue the use of double opt-in!!! They finally came to their senses. Why did it take this long for an organization providing email marketing services and products to come to that conclusion? Who knows. Point is, the experience, knowledge and common sense are only some of the reasons our clients trust us with their #branding #digitalmarketing #advertising. Your brand and marketing is far too important to be left with DIYs. #onlinemarketing #marketingstrategy #kitchener #waterloo

YOUR WEBSITE IS OUR MOST IMPORTANT BUSINESS ASSET! If you havent utilized your websites full potential previously, now is the time to evaluate and make sure your website is running smoothly. To help you do that on your own, we have compiled a checklist of key items to look for when evaluating your site. ... If youve answered no to any of the key points, you have work to do. If youve answered no to all points, youre in trouble. But dont worry, its nothing that cant be fixed. Check back soon for more info... #kitchenerwaterloo #kwawesome #waterlooreagion #wrawesome #cambridgeontario #cbridge #chamberofcommerce #hamont #hamiltonontario #brantford #brantfordontario #ldnont #londonontario

Be Cautious with the Subconscious! Most of us dont even realize nor notice the effect of the subliminal and the subconscious messages were exposed to and our brain processes throughout the day. Does this image below make you want to buy anything?... What type of gut feeling does this image below leave you with? Pretty sure youve seen this type of images on the news of passed out parents with kids crying in the backseat. Maybe you even associate this image with that movie from the 90s with the character named Mickey Knox. We CANNOT stress the importance of A/B Testing #marketing #advertising #ABtesting #Psychology #subconscious #message #leadgeneration #campaign #socialmedia #kitchener #waterloo

TOP [MISTAKE] TO AVOID WITH YOUR MARKETING! One of the top reasons your online conversions aren't what they could be, lies behind the consumer behaviour and our natural programmed behavioural patterns. Let's examine the sample below...... "Only a tiny portion of our readers give" That statement is followed by: Most people ignore my messages. What is the very next thing you will do??? You will ignore that message too and move on. Why? Because they have told you "twice" that it is ok not to donate as most people have not done it!!! It is in our human nature and it is called #socialproof . Our tendency is to follow and do what "most" others have done. Hence the saying "When in Rome do as the romans do" When writing your #onlinecontent or prepping for your next #digitalmarketing campaign. Focus on the social proof. How can You use the social proof to your benefit in your #marketing and how can you fix this social proof? Don't make same mistakes wikipedia has done. Next time You start working on your campaign be it #FacebookAds, #GoogleAdWords, #SEO, #Blogging etc. Think of the social proof and how you can incorporate it into your #advertising #GoogleAnalytics could give you some insight in what and where you could improve on your website. Drop us a line with your answer and how you would fix this mess.

You probably know that email marketing is the most efficient media channel and provides the highest ROI. As marketer's we know that the subject line and the headline is the most important part of your email. If you're u were to place value on it, $.85 of $1.00 should go towards your headline or subject line. Here's some ideas how to improve your open rate. #emailmarketing #digitalmedia #increasedROI #onlinemarketing

Too soon to plan for holiday shopping? According to this article, online buyers are already gearing up! Now is the time to work on your #digitalmarketing strategy for holiday promotions. http://marketingland.com/third-shoppers-plan-start-holiday-

[5 REASONS] WHY MOST BUSINESS SHOULD FOCUS ON LOCAL SEO If youre a #localbusiness and are mostly interacting with local or regional organizations, it doesnt make much sense to show up in searches outside your geographical area of operation. Your local traffic and customer base is your bread and butter. Web traffic from other countries, regions and continents may actually impact your Google ranking negatively. This type of traffic will increase your bounce rate substant...ially and is telling Google that your website doesnt offer much value to your visitors. #GoogleSEO algorithm will then place other similar web pages higher on Google searches. Focus on #LocalSEO and web traffic Increase #BrandAwareness Increase #Consideration for Purchase Get #Credibility Factor #IncreaseROI See more

What do you charge for SEO? We're often asked the question, how much for SEO, or how much to reach top of page one on Google? The answer is never simple for many reasons. Beside the obvious terms such as keywords, there are a platora of items that need to be taken into consideration. Such as the coding of your current website, structure, use of media such as images and videos use of words and many more items.... In a lot of cases we recommend redesigning the website with proper structure, quality of code, proper use of media and words, as this is more cost effective way than trying to spend resources on something that would still not provide the required outcome. Depicted in the image are items we usually would concentrate on. #mobilewebsite #responsivewebdesign #keywords #pagetitles #content #SEO #googleranking See more

[5 awesome tips] to increase your post reach! http://marketingland.com/5-facebook-algorithm-hacks-con/amp

Before the pitch #marketing

TOP [MISTAKE] TO AVOID WITH YOUR MARKETING! One of the top reasons your online conversions arent what they could be, lies behind the consumer behaviour and our natural programmed behavioural patterns. Lets examine the sample below...... "Only a tiny portion of our readers give" That statement is followed by: Most people ignore my messages. What is the very next thing you will do??? You will ignore that message too and move on. Why? Because they have told you "twice" that it is ok not to donate as most people have not done it!!! It is in our human nature and it is called #socialproof . Our tendency is to follow and do what "most" others have done. Hence the saying "When in Rome do as the romans do" When writing your #onlinecontent or prepping for your next #digitalmarketing campaign. Focus on the social proof. How can You use the social proof to your benefit in your #marketing and how can you fix this social proof? Dont make same mistakes wikipedia has done. Next time You start working on your campaign be it #FacebookAds, #GoogleAdWords, #SEO, #Blogging etc. Think of the social proof and how you can incorporate it into your #advertising #GoogleAnalytics could give you some insight in what and where you could improve on your website. Drop us a line with your answer and how you would fix this mess.

Are You A Business Owner Looking to Increase Sales? Then this post is meant for you. You very well know that to increase sales you require customers. To get customers you require good and qualified leads, to get the leads you know you need to do something. You may have tried printing and distributing flyers, some print ads, maybe some social media posts, maybe even some phone calls. If you were happy with the results you have received then you can stop reading this post. ... Something tells me you're still reading, in that case you want to talk to us at themarketingfactory.ca. We specialize in attracting more customers to your business, and have helped hundreds of business owners just like you, to increase their sales. We understand our services are not for everyone and it may not be the right fit, we would love to learn more about the challenges youre currently facing and to see if there might be a fit between your needs and our solutions. At the end of the conversation we would both be in agreement as to the next steps; which may be for you to register to receive your VIP offer, or it may be the agreement that were not a fit and you wont be registering. Either way is okay, and we hope you feel comfortable telling us, if the answer is no. Likewise, if we feel we cannot help you, we will tell you that as well. Email us at [email protected]

Digital Marketing Agency in Kitchener Waterloo specialized in Google Advertising, Social Media Management, Creative Design, Print Advertising, Web and Software Development, Content Marketing Strategy and Lead Generation, providing small businesses, startups, medium and large organizations with digital and print media solutions.

5 Reasons Why You Should Use Digital Marketing! Ever wondered how some companies are growing faster than others, how suddenly some companies outgrew their competitors? Is your company set for growth? ... Here's a simple test: 1. Can you find your product or service on Google by searching "your service or product" in "your city"? 2. Are you familiar with the terms AdWords or PPC? 3. Do you have Facebook company page? 4. Are you a blogger? 5. Do you know how many users are on your website right now? The Marketing Factory is a digital marketing agency in Waterloo helping clients increase their online presence, increase traffic to their website and increase sales through: 1. SEO 2. PPC management 3. Social media 4. Content marketing 5. Analytics and UX If your answer is NO to any questions above, we should talk. This call would be to learn more about the challenges youre currently facing and to see if there might be a fit between your needs and our solutions. At the end of the conversation we would both be in agreement as to the next steps; which may be for you to register and receive our special offer, or it may be the agreement that were not a fit and you wont be registering. Either way is okay, and we hope you feel comfortable telling us, if the answer is no. Likewise, if we feel we cannot help you, we will tell you that as well. Call or text: 226-338-2401 or if you're more comfortable emailing, send us an email to [email protected]

Imagine, a world in which you can offer your services or products at the time when your customer is looking for it. Imagine a world where you actually see, in real-time, how your ads are performing. Imagine a world where you know that the customer has actually acted on your ads and a world with access to a wealth of information on your demographics. Sounds a lot like the world we live in now! With Digital Marketing you know when people click on your ads or come to your website, we can drive traffic to your website, shop or store, we can build your audience and we can capture that audience. So if your marketing and advertising is still playing old tunes, you're missing out on 95% of that audience. Don't miss out! Go Digital Today with The Marketing Factory.

Looking forward to seeing some of our friends at the Better Business Expo!

Full Service - Lead Generation, Marketing and Advertising Agency serving Kitchener, Waterloo, Cambridge and Toronto

What do you charge for SEO? Were often asked the question, how much for SEO, or how much to reach top of page one on Google? The answer is never simple for many reasons. Beside the obvious terms such as keywords, there are a platora of items that need to be taken into consideration. Such as the coding of your current website, structure, use of media such as images and videos use of words and many more items.... In a lot of cases we recommend redesigning the website with proper structure, quality of code, proper use of media and words, as this is more cost effective way than trying to spend resources on something that would still not provide the required outcome. Depicted in the image are items we usually would concentrate on. #mobilewebsite #responsivewebdesign #keywords #pagetitles #content #SEO #googleranking See more