The Nimble Agent

If you are looking to grow and expand your real estate business reach through technology, but arent quite sure where to begin, reach out to Kara at McMaster Digital! With our program specifically designed for real estate business, The Nimble Agent, we can assist you with your digital marketing needs and advise you on the best approach to reaching your goals!

Have you heard of email marketing? Email marketing is essential for all businesses! You probably have emails coming to your inbox from some of your favourite brands and businesses. Start an email campaign for your past, current, future, and potential clients! You can send out weekly or monthly updates to your current and potential clients is a great way to maintain your relevant status as their go-to agent.

Here are some tips to for managing your social media: Social Media + Apps Consistent posting schedule: In order to stay in front of your clients, you must maintain a schedule for posting content. Share listings: You never know what will pique your followers interests. Keep an updated album of your current listings. Include images, property descriptions, and information about the town and neighbourhood.... Videos: To get information out to your followers quickly, many social media sites now include the capability to post live videos and stories. This social media tool allows agents to create a more visible, personal marketing strategy. Utilize professional platforms: One of the most popular professional business platforms today is LinkedIn. This is a great tool to connect with other real estate professionals who may be able to provide you with referral clients (think mortgage lenders, lawyers, property appraisers, etc.).

Are you still printing, scanning, and faxing signed contracts and agreements? Why? Many legal documents must be signed by hand on paper. But most signed agreements--including real estate documents in many places--can be signed electronically with equivalent legality.... That means faster turnaround times as well as savings on materials and resources--for your company and the environment. Were major digital tech lovers (surprise, surprise) and weve been on this no more paper docs train for a while now. We use DocuSign for all our internal and client contracts and agreements. Do you have a favourite app for electronically signing documents?

As a realtor, you cant put your hustle on pause just to post on social media. You know that having a strong online presence is a must in todays world. Between preparing purchase offers, managing negotiations, hosting open houses, and a never-ending list of additional responsibilities, you can barely catch your breath. The Nimble Agent works with realtors, brokers, and real estate developers who want to increase their number of annual transactions but dont have the time ...(or inclination) to manage online marketing campaigns themselves. Our proprietary advertising and lead capture formulas are designed to send our clients qualified leads for tangible, bottom-line results you need to beat the competition. Reach out and book a free, no-obligation discovery call today.

Since the use of personal technology exploded twenty years or so ago theres been a running debate about its impact on our lives. At first the new, almost magical efficiency and potential for increased productivity seemed to promise freedom. But as personal devices became more ubiquitous and applications became faster and better, many of us quickly realized that we were actually working more, and we werent leaving it at the office.... I feel like now, though, were starting to come full circle. Were realizing that work-life balance isnt just a catchphrase. Its an essential element of success both personally and professionally. And were finally learning how to leverage it into more time, not less, with our family, friends, and private, soul-nurturing escapes.

Turn your Instagram into a lead generator! Get your free 10-Point Instagram Profile Checklist today! The checklist is an easy-to-follow, 10-point list that ensures your Instagram profile is highly optimized for generating real estate leads.... Youll get valuable information on what to link out to in your Instagram profile so that your profile brings real estate leads daily. Get your checklist now!

Who doesnt love free things? We crafted a 10-Point Instagram Profile Checklist just for realtors. You can have it for FREE! As a realtor, you need to be using Instagram as a lead generator. ... Let us be your guide and PM us for your FREE 10-Point Instagram Profile Checklist!

NEWSFLASH! YOUR INSTAGRAM PROFILE SHOULD BE PULLING IN LEADS! How many leads per day does your Instagram account pull in for you? Are you targeting the right people on Instagram?... If you are using hashtags like #realestate or #photooftheday, you might be getting lots of likes, but chances are these WILL NOT get you the targeted followers you need. Turn followers into leads with a targeted hashtag strategy. ALL for only $7 - DM us for more information!

Are you curious about the realtor hashtag grid? Using hashtags is the key to genuine, organic growth on Instagram. But you need to be extremely strategic about which hashtags you use.... The Hashtag Grid for Realtors includes over 500 real estate-related hashtags that you can easily copy & paste and use in your social media marketing. Weve researched every one of these hashtags to ensure they fit within the exact strategy we use to grow the accounts of the realtors that we work with.

The exact hashtags we use to grow real estate client accounts Choose from over 500 hashtags that are all real estate-related Simply copy & paste! Never wonder again what hashtags to use on a post Hashtags are the best way to grow on Instagram, and weve researched these hashtags to bring you buyers and sellers so you can start using Instagram to bring in leads!... Ask us for more information!

Are you using hashtags on your Instagram posts? Hopefully the answer is YES! If youre ready to use hashtags for your posts, you can get our Realtor Hashtags by shooting us a DM! Over 500 real estate hashtags ... Lifetime access + all future updates Tax-deductible from your business Simply copy & paste hashtags into your phone for easy posting The easiest and most effective way to grow on Instagram Includes video tutorials on how to use the Realtor Hashtag Grid See more

Use the featured Stories to showcase your current listings Another piece of valuable real estate that you need to be utilizing. This will bring further attention to your current listings, open houses, or any events that youre putting on. We often use this to showcase the current listings for our agents and brokerages. The Instagram stories format is really great for showing those behind-the-scenes style content. This is a great opportunity to do a quick video, vertical o...f course, and create a virtual tour through the home. A few pro tips for your Instagram stories: Caption each story with one of these 3 elements: 1 The address of the home 2 The asking price 3 The number of bedrooms or any unique selling propositions If youre ready to step up your game and bring in some solid leads, give us a ring. We increase your traffic through search engine optimization, tailored content, solid Facebook ads, and a social media strategy. Read more here: https://bit.ly/2yptB1a

Are you asking for client testimonials? I hope your answer is YES! Social proof is everything nowadays and people want to know that youre successful and have worked with people before.... Everyone loves to read reviews so lets make sure you ask your former clients for testimonials!

Do you remember signing yearbooks in school and saying, KIT? Your hope was to keep in touch with your classmates over summer break. Maybe you did it! Maybe you didnt. That was in the past. Today, we want you to understand the importance of keeping in touch with your former clients! Just because you made the sale doesnt mean that its over. Still stay top of mind to your former clients!... You never know when: Theyll move again Know someone wholl move Always keep in touch so you can keep them as your client!

Do you have a website? A website is a perfect way to show your professionalism as well as establish credibility with your potential clients. Many brokerages have websites that provide accessibility to the agents. If you work with a brokerage, make sure to write upfront and engaging copy for an introduction or About section. You may want to direct more clients to your personal website if you have one. This is a great place for you to add in a blog and post updated listings y...ou carry. A key strategy to get more clicks to your website is Search Engine Optimization (SEO). With research, adding in specific keywords to your copy and website headings goes a long way to ranking your site higher from search engines. If you need help with your website, give us a call and we can help you out!

As a real estate agent, depending on where youre at in your career, you are looking for ways to attract more clients. Its important to know who your target clients are and how to become more visible to them. Weve included the most popular methods of home buying and ways to become more visible to your target clients. You can read the most popular methods of home buying by clicking here: http://thenimbleagent.com/become-more-visible-to-your-targ/

Email Marketing With nearly 90% of home buyers using their mobile devices through their research, give yourself a bit of extra exposure through email marketing campaigns and monthly or bi-monthly newsletters. Not only can you offer updates on new listings in your area, but you can direct your subscribers back to your page and help educate them on their real estate journey. If you are dying to connect with more clients but your head is swimming after reading our tips, weve ...got some great news for you. We have a real estate-specific program and marketing strategy to take care of ALL of your digital marketing needs. The Nimble Agent is a program that provides your business with an arsenal of tools and resources to help you reach a new level in the real estate world. Whether you are looking for help in a specific area or wanting the whole package, weve got you covered! If youd like help or a consultation call, reach out to our founder and chief digital strategist Kara!

Many businesses use a referral system, and it works wonders! As a realtor, its smart for you to do the same. At the beginning of your real estate journey, youre taught to lean on your Sphere of Influence to get your first leads. The goal is that your SOI will eventually tell other people that youre a realtor (word of mouth marketing). Once youve sold your first home (congrats by the way ), you can tell your new happy clients that you offer a referral fee for anyone that ...they bring to you. This strategy will help you (possibly) keep in touch with former clients, keep your previous clients happy (everyone loves easy money), and your new clients will trust you because someone they know referred you! Its time for you to set up a great referral system!

See a Real Impact! Our deep domain expertise, tactical skill, and professional passion ensure that our clients succeed. It all starts with a conversation.... Find out how we can help you grow your business while you focus on what you do best.

Question of the day... Do you make social sharing easy on your property pages? I bet that question made you think and youre probably telling yourself, Im really not sure. Well, its time to figure it out!... Social sharing is when you make an article, blog post, or property page easily shared by having buttons for email, Facebook, Twitter, Google Plus, Copy Link, or Pinterest easily accessible on your page. Its essential to have that feature on your property page, so when people are looking at your page, theyre able to share it among their circle EASILY. For example, lets say Becca decided to share a property page with her husband. After Becca shared the page, she couldnt remember where she found the house! Instead of stressing out about not remembering where her dream home was located, she remembered she shared it with her husband and was able to find it easily! If you havent done so yet, enable social sharing your property page! The goal = get as many eyes on that property do you can make the sale!

The Most Efficient Visibility Channels Social Media Social media is one of the easiest and most cost-efficient marketing techniques, especially if you are just diving into the world of online visibility. Over 70% of real estate agents use social media to connect with their current and potential clients. Social media channels allow agents to share listings, location amenities, real estate advice, and show a more human side to the real estate business.... The most useful social media channels for Realtors and real estate agents are: Facebook The most popular social media network, Facebook gives you the ability to create a free business profile and include all of the info your potential clients would want to know. To step up your game and reach more of your target audience, you can even do advertising through Facebook. LinkedIn The business professionals social media marketing channel, LinkedIn allows you to connect with other real estate professionals. This could be Realtors, agents, mortgage brokers, and lawyers. By expanding your referral and professional networks, you can offer your clients an all-inclusive experience when they work with you. LinkedIn is also another platform to establish your professionalism when potential clients begin their research. Twitter Twitter is a quick way to update your followers on what youve been up to and to keep your name visible to your audience. Celebrate your recent sales and success stories in quick tweets under 160 characters. Instagram Particularly if you are targeting younger home buyers, Instagram is a great place to market your business to potential clients. As a more visual platform, Instagram is perfect for posting images of listings, live stories displaying homes, or quick shots of you placing or pulling For Sale signs! If youd like help or a consultation call, reach out to our founder and chief digital strategist Kara! You can send her an email at [email protected].

Where Buyers Find Their Properties The methods of real estate have changed over the last two decades, thanks to technology. There are two main places your consumers start with to find potential properties: The Internet... 44% of all buyers (regardless of age) went to the Internet as their first option when searching for properties for sale. *Multiple Listing Service (MLS) sites are typically where potential clients initially find properties. Unless a buyer has used a specific real estate agent before, this is usually the first place home buyers go! 50% of buyers found their eventual home online, even if it wasnt their first place to search. A Real Estate Agent 17% of all buyers contacted a real estate agent before even searching for homes online.* Clients go to a real estate agent to find properties through a person they already trust. 28% of home buyers end up finding their perfect home through a real estate agent, meaning nearly of all clients rely on an agents expertise. Based on previous working relationships, referrals, or research, when a client comes to an agent, they are serious about buying and typically know exactly what they are looking for. Regardless of how people find their properties, 87% of the buying market completes their home transactions through a real estate agent. Your skills and time as an agent are vital to both buyers and sellers, but to promote yourself, you must be visible. We have a real estate-specific program and marketing strategy to take care of ALL of your digital marketing needs. The Nimble Agent is a program that provides your business with an arsenal of tools and resources to help you reach a new level in the real estate world. If youd like help or a consultation call, reach out to our founder and chief digital strategist, Kara! You can send her an email at [email protected].

We signed a NEW client! Our passion is helping realtors upscale their digital marketing and we are so excited to help our new client generate new leads by using online marketing!

Its time to show your expertise! Have you ever thought about sharing your knowledge with home buyers? Not only will it make you look like a leader in your industry, but you can possibly sign a few new clients as well!... A great way to do this is by hosting a free webinar where anyone can sign up. Tips to get through the webinar: Choose a topic Outline your message Practice prior to the webinar Are you going to think about planning your next webinar?

Happy Canada Day!

Add a call to action to your latest offer! Do you have a lead magnet that pulls in seller leads like no tomorrow? Try testing out various CTAs that entice the visitor to click on the link. Try these out:... "Download a list of available vacation homes in Whistler" "Download our guide to zoning and bylaws for using Airbnb in Toronto" Use line breaks and emojis related to real estate. Instagram is a social place and users love their emojis. Every social media platform deserves content that is tailored to that platform if you truly want to maximize your engagement. Use the points above to create your perfect profile bio and include emojis that focus the followers attention to where you want it most. The next step at this point is to include line breaks in your profile so that you can make it easily scannable. If you just include the line breaks when editing your profile, in the app, sometimes it has a habit of removing your line breaks. If this is happening to you, simply open up the Facebook app on your phone, create a status update on your profile with your desired emojis and line breaks (dont hit post, were just doing this to set the line breaks), then copy the entire text in the status and paste straight into your Instagram profile. Book a no-obligation strategy call to see how we can help your business!

THE NIMBLE AGENT KNOWS You dont know what social media channels are best for real estate. You dont have time to learn all the ins and outs on your own.... You dont have the money to spend on ads that you arent sure will work. Our team is here to guide you through the creation and execution of a strategic, cost-effective digital marketing plan. Real results. Really fast. We will make it rain leads. The Nimble Agent was born from the need for simple, scalable digital marketing strategies for real estate agents who know how to convert, but fall down on allocating the time and effort needed to generate leads.

Why You Shouldnt Use Linktree or Other Bio Link Services If your account is a mere mortal (less than 10K followers), then that coveted link in your profile is the only link you have to bring people back to your website. Services like Linktr.ee are offering a loophole to offer multiple links from a single profile. Linktree is a free tool for optimizing your IG traffic. Youll get one bio link to house all the content youre driving followers to. Let your content live lo...nger than the feed. You dont want to have to run traffic from IG to just your home page or single blog post, so having a page that showcases multiple links seems like a great idea! The problem? When the user clicks on the Linktr.ee link, theyre taken to a Linktr.ee hosted website, not yours! This poses a few issues: The user has to click at least twice to get to your website (always try to shorten the clicks to convert your traffic into the desired action). If they dont click beyond the Linktr.ee page, you will not pixel them! For the savvy marketers out there, retargeting ads are a big part of your campaign structure for running ads on Instagram and Facebook. Youre getting warm traffic who is interested in your offer, and with a Linktr.ee link, you could possibly turn this traffic cold.

"Dont be afraid to get creative."

We want to help you! Its our job!

THE SOCIAL MEDIA BUNDLE INCLUDES: 4 Color schemes 68 Individual social media assets... 3 Videos 12 Icons for Instagram story highlights LIMITLESS ways to use the social media bundle! Todays price - $27 https://bit.ly/3cwKBBd

Hi! Were The Nimble Agent and well bring you leads and clients every single month through our proven programs and Academy. This is for the realtor that is ready to: Increase online sales by 450% within the first month of launching a Facebook campaign... Decrease client acquisition cost from $21 to $12 through Facebook & Instagram Ads Increase email subscribers by over 320% in a single month Sell a multi-million dollar house through Facebook Ads & Social Media Management Receive over 1000 targeted leads for a high-end development This is a list of actual results for our clients, and we want to do it for you.

The Best Hashtags for Realtors in 2020! Im sure by now you know and understand how important hashtags are to grow organically on Instagram. They are the #1 easiest & most effective way to grow, but only if you do it correctly! Use realtor hashtags on Instagram that are trending. What is trending?... The goal of using a hashtag is to capture the attention and hopefully some engagement from an Instagram user using that hashtag and searching for content. You want them to land on your post with the hashtag you have used. We want your account & your Instagram post to trend for that particular hashtag. As pictured, ideally you want to land in one of those top 9 spots. Careful thoughif you use too large of a hashtag (say, with 500,000 posts or more) itll be really hard to trend unless you have a huge account. Look for a sweet spot of 20,000-250,000 posts on hashtags, with a caveat of your local hashtags. For example, #openhouserichmondhill currently only has 80 posts, but this is a highly targeted hashtag to use for this realtor, and if a potential buyer is following this hashtag, chances are pretty good its going to show up in their feed!

Social media has changed how everyone does marketing! You dont see many ads in the newspaper, and you dont see many people placing flyers on cars anymore. Its even argued that social media profiles are the new business cards. ... We may or may not agree with that, but we can all agree on the importance that social media has on a business. People nowadays use their mobile devices for everything, and the vast majority of the world is on social media. The best thing you can do is show up where people are! At The Nimble Agent, we want to help you succeed in your online marketing journey, whether by doing it for you or teaching you how to do it yourself! We are here to serve your needs.

Book a call with Kara McMaster! Kara is our Chief Digital Strategist and an experienced marketing expert. I have brought in thousands of leads for realtors & brokerages that I work with, all through social media. Let me show you how we do that. - Kara... Marketing certifications Real estate marketing certification Schedule a one-on-one call with the nimblest agent of them all!