The Practice Companion: Canadian Private Psychotherapy Practice Support

Relying on Facebook groups is great for peer support, but it isn’t always the best way to learn how to run your practice. You have started out doing the DIY route with your practice, but now you are ready to ramp it up. The Practice Companion was created by a therapist who has learned by doing! By a therapist who runs a successful practice and wants to help you achieve the success you have been looking for. Go to www.thepracticecompanion.com to find the support you’ve been looking for.

If you haven’t scheduled it already, give yourself the gift of peace of mind going into 2021. Schedule yourself at least a day to plan your direction for your practice. Here are some suggested topics to focus on: schedule for professional networking... social media content planning administrative processes and improvements financial goals booking self-care, no client or admin days at least once a month positioning for growth See more

Stop putting pressure on yourself when you write your copy. Start listening to the messages you receive from your clients: what are their pain points; what are the issues and concerns facing them; what are they looking for in therapy;

First and foremost, clients want to know you can help them. By appealing to what’s bothering them and their need for support that leads to solutions. They may check out your degrees and certifications later, but most clients are more interested in connection than credentials.

Defining your ideal client in your practice is really important. If you focus your efforts on: 1. Honing your professional skills in order to meet the needs of these clients; 2. Thinking about what they need and how you can meet those needs; 3. Writing copy that appeals to these clients and helps them feel understood;... You will attract more of these clients, feel amazing about your work and most importantly, provide the support that meets their needs.