Pulse Digital Agency

Attract Local Customers With a Great Offer For a lot of small businesses, email marketing is one of the most powerful channels for promoting an upcoming sale or special offer. You create a professional-looking email, send it out to your list of contacts, and people either click through to redeem the offer or print out your email and come in to your store or office.... But what if you could extend the reach of that email beyond the inbox and promote your offer to people who haven’t already signed up to your email list? With Facebook’s custom audience feature, you can easily upload your list and Facebook will match those email addresses to find contacts that are already on the site. You can choose to promote your offer to this audience to improve your chances of being seen by people who already know your business. Or, you can use your list to create a lookalike audience. With this feature, Facebook uses the list of contacts that you upload to generate a list of people who live in your targeted area, that have similar interests as the people on your list. This is a great opportunity to not only retarget the people who are on your list and may not have acted on the offer, and also get your business in front of a whole new audience.

Why Facebook Ads Work for Local Business 1. People don’t search on Google for items they buy locally and frequently The first place local businesses generally start when advertising online is with Google. For most businesses this is the best idea, but not for all. When people usually buy something locally and on a more regular basis, say groceries, dry cleaning services, or cosmetics, they’re probably not going to search online to buy those things. They just want to go to the... nearest store to get them NOW. So to to drive in-store sales with online ads, you need to be able to both target the right people in your local area, and reach them somewhere that they’ll see it. The one website that allows you to do both of these things is Facebook. 2. You can easily target people within a certain geographical area of your business Facebook allows you to target your Ads as finitely as a single town or city. This makes it easy to only show your Ad to the people who will be able to walk or drive to your store. 3. You can easily promote coupons and offers Using either a 3rd party Facebook coupon app, or Facebook’s Offers app, you can easily advertise your coupons and drive people to claim them on Facebook. 4. You can target people who have bought from you in the past Using Facebook’s Custom Audience targeting option, you can target people whose email address or phone number you have collected. And if you use any kind of loyalty program, then you will have this kind of information.