Tim Campbell Strategist

Did you miss the rollout of Instagram Guides? Hootsuite wrote a great primer article on it. https://blog.hootsuite.com/instagram-guides

Happy Holidays and Merry Christmas friends! While this world seems dark or lonely or harsh, I wish you to find the light, the peace, and the kindness in all things. I love you friends.... Be well -Tim

social media marketing in a nutshell...

There is a group just for social media hacks, tips and advice. Join us to collaborate and learn! https://www.facebook.com/groups/1964468733815308

There's a group for social media support, starting up Jan 1. Join us? Note you must answer the questions to get in to the group. https://www.facebook.com/groups/1964468733815308

This is the greatest way I've seen a business ask for a review. A case study: Woven Threads - Handcrafted Ceremonies emailed me an appropriate amount of time after consuming their service and asked for a review () and in it, what I loved: () They asked for the review... () They provided the links () They provided writing prompts and instructions, and () Asked for what they wanted. It was personalized, not pushy and sweet. THIS is a perfect case study of how you ask for a review.

You know those "get to know you posts"? I want you to get to know me, but in more than single words and emojis. I grew up pretty poor, and money was beyond us.That still sits with me in my soul, and I still have some funny ideas about money. But I'm good with it. I wrestled with addiction. It's not a problem anymore. I'm glad I learned to make my sobriety journey my own.... I got married this year. Getting married in a pandemic was a constant roller coaster, but we felt like we had to because nobody is guaranteed time and we wanted to make that commitment. And, gay people marrying is still a relatively new concept so it was also kind of political. I hate Facebook. I know this is my job. But I hate Facebook. I've picked up hobby photography. I got a Canon Rebel T7 for my own Instagram but now it's a hobby. I'm constantly embarrassed by (other) men on social media, because I have consulted for a lot of women who hate certain platforms (usually LinkedIn or Twitter) because men make sexual advances. It's gross. As a social media marketer, Instagram and LinkedIn are my jam. I'm well versed and trained in the others, but I LOVE IG + LI. So tell me a good, juicy, something about yourself (if you're willing to share).

Let's talk about ethics in consulting. Because it's not a hot topic and not enough coaches or consultants have it. For reference, on my website (at the bottom) is my Code of Practice. It governs my work both with clients and the public. When I started, I wondered what my ethical duties were as a consultant. And I couldn't find any anywhere. So, to be a business for good and to sleep at night, I created my own code of ethics. If you're in a field that doesn't have a governing ...code of ethics, I recommend you create your own. What's core to the ethics of my work: I will always work, and stay within, my scope of practice. I won't touch a website, I won't play with SMS marketing and you'll never find me speaking about topics that aren't social media or marketing. I will always explain why I'm making a recommendation. Either referring you to someone, choosing one service or another or why we should pursue a particular social media strategy. And, you always have buy in on that process. I will always be upfront and honest. I will terminate a relationship the second I don't think it's working, and not drag your money along. I will protect everything you give me or tell me and uphold strict privacy measures. I will put your happiness and success above all else. If working with me no longer means you're happy or as successful as you could be, I will step back. I will always approach conflict with a spirit of grace, and with the goal of a win/win scenario. Ethics is just good for business. To see my full code of practice: https://www.timcampbellstrategist.com/codeofstandardpractice Do you have an ethics policy in your business?

New resource page What Makes a Strong Post I break down each platform and what makes a strong post on each. https://www.timcampbellstrategist.com/whatmakesagoodpost ... #socialmedia #marketing

You do not always have to get it right on your first try with your social media posts. When capturing pictures and videos, ALWAYS take several. Today I was shooting some images for my new book, and trust and believe I did not get it right until the end.... It's a process. Give into it and play, explore and have fun with your media.

Finding your reach is low on Instagram? It's probably because of the US election. Be kind to yourself and your analytics this week. If you have questions shoot me a DM or email [email protected]

Get the new book, The Big Handy Book of Social Media Content Ideas: https://amzn.to/3jJiqSz Over 130 prompts, ideas and sources of inspiration for content ideas.

Imma take a selfish moment and tell you what I do. Because it's been a hot second. Recently a friend hired someone else for a job that I do, and when she said she didn't know what I do I thought...time for that check in. So, what do I do? My services break down into core categories based on what YOU need: Social Media Management: I run people's social media for them. Some folks don't have the time, or don't care, or don't have the expertise and need it handled professionally... to meet their goals. Hi. That's me. I get to be your best friend, get inside your brain then make your business social and grow it. Speaking & Teaching: I speak for a lot of groups of all sizes. I'm super transparent in my pricing, and actually really affordable. 1 hour, 1 day, seminar or retreat and everything in between. I do this, and really well too if I may add. Strategic Consulting: I will just sit with you and hear everything about your business, your goals and your problems and we will do it. Whatever your problem is: we'll solve it. Whatever your goal is: we'll achieve it. And after every meeting I send recap notes of what we talked about and homework. Published Author: Just want something on the go? My two biggest resources you can purchase are my Small Business Resource Book, a workbook with information on growing your business, or my Content book which has a gagillion content ideas. And then I'm here on social media. You can always comment or DM and I'd love to chat or bounce ideas.