Time + Space Media
2570 Agricola St B3K 4C6 Halifax, NS, Canada

Black Friday is one week from today but sales have been dropped for weeks. What should you expect out of the coming week? #blackfriday

In the last year, consumers have looked to brands that not only have good products but that also speak to their own values. Companies should be expressing their purpose to their audience and following through on their values. #consumerbehaviour

A company's investment in the skill-building of their employees has always been important but is now a necessity to fill in the gaps as technology advances fast and the world changes constantly. Understanding what your employees need to succeed is a good first step. #skillbuilding

IMRG and the Centre for Retail Research have found in their research that retailers are bracing for a less than enthusiastic Black Friday this year. Many are bracing for their online sales to spike but the October sales events and the growing second wave have made consumers wary of their spending. #blackfriday

Streaming TV advertisers try to find the right balance with consumers as they create personalized experiences while being mindful and sensitive about privacy. Choosing an opt-in method where users are able to read about and see how their data is going may be a good start. #connectedtv

As people get fatigued over the news, Christmas remains a bright spot for many and they are hoping the advertisements reflect this. 33% of survey respondents do not want the virus mentioned at all in their Christmas advertisements instead seeking amusement and inspiration. #advertising #christmas2020

Disney produces a short for their Christmas advertising that strikes the heart of it's viewers. Telling a story and creating something that connects with your audiences sympathies is especially important this season. #disney #advertising

Have you seen the third edition of our COVID-19 Consumer Insight Report? Get insights into consumers switch to discretionary spending and how this may play out over the holiday season: https://hubs.ly/H0zyjJD0