Torpedo Marketing
67 Rainbow Creek Drive, Unit 2 L4H 0A6 Woodbridge, ON, Canada

How #directmail helped a great idea grow into a successful business #marketing https://www.canadapost.ca/web//blogs/business/details.page

"Brand owners believe that 2017 will be the year when direct marketing finally sees a return to the good old days of big gains in spend"

"So when the customers aren’t knocking at your door, why not send direct mail to their door steps, and take direct engagement initiatives" #directmail #marketing #print

"Over 84% reported that personalization made them more likely to open a #directmail piece"

"Over 65 percent of Millennials had made a purchase in the past three months that was influenced by a catalogue" #print #marketing #directmail

"79% of consumers will act on direct mail immediately."

"Incredibly, #directmail still works. 60% of recipients also visited the promoted #website according to a USPS study (with first-time shoppers being the most influenced)."

"Study showed that #brand recall was 70% higher in participants reading #print compared to #digital"

"The rarity and physicality of #print is making a comeback with consumers who are tired of #online ads."

Personalised and targeted DM enables us to hit the target market with absolute precision with the right message to promote an event. It’s incredibly successful for both customer retention and finding new customers especially with the increasing drop in circulation from local newspapers"

"Direct mail still resonates with every age group"

According to the Direct Mail Association (DMA) Factbook for 2013, 65% of consumers of all ages have made a purchase as a result of direct mail.

Digital marketers are finding direct mail is still a relevant, timely, customer-focused and contemporary method to connect with existing customers and prospects.