Transbuyer.com
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Traditional retail and their business models have been going through monumental disruption. E-commerce and the evolution of social media platforms as digital shop fronts continue to shake up the industry. How should we look at modern day retail branding? Three broad factors have redefined the concept and principles of retail branding The emergence of online as a significantly influential channel (both in terms of generating awareness and revenue generating capabilities), [ 2,074 more words ] http://transbuyer.com/retail-branding-in-the-new-digital-p/

The Best Promotional Products to Highlight Your Brand http://transbuyer.com/best-promotional-products-for-brands/

Branding and packaging are two of the most important components of marketing. While these efforts are used to market products, they in turn market the company itself. Branding reflects the image that the company seeks to project. The name, description and design of a product create its brand, differentiating one company’s product from its competition. Packaging is a marketing tool used to reflect the brand and to sell the product inside. [ 615 more words ] http://transbuyer.com/marketing-101-how-important-is-brand/

Are you buying packaging and promotional products offshore? The opening salvo has been fired by the Trump administration that some say can't ignore a trade war between the USA and its’ many trade partners, especially China. Effective Friday, March 22, 2018, President Donald Trump imposed tariffs on steel and aluminium from various countries, including China, pursuant to Section 232 of the Trade Expansion Act of 1962. [ 656 more words ] http://transbuyer.com/will-a-trade-war-affect-buying-your-/

Understanding Retail Channels http://transbuyer.com/understand-retail-channels/