Turko Marketing
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Starting on February 18th, Google will simplify match types for Google Ads campaigns. As a result, phrase match will expand to cover additional broad match modifier traffic, while continuing to respect word order when it’s important to the meaning. To simplify keyword match types, this new phrase match will fully replace broad match modifier by July. Learn more here http://bit.ly/3jkwzXW

Google releases data on cookie replacement mechanism called FloC, which stands for Federated Learning of Cohorts. This API would live as an extension in the Chrome browser. Instead of individual cookies being aggregated at the individual level for targeting, it would create groups of users based on thousands of site users. The FloC-created cohorts will be available for public testing. The target date is with the March release, and advertiser tests beginning in the second quarter.

When it comes to optimizing your Google Ads campaigns, a large part of your time will be allocated to monitoring and improving your keywords' performance. To do so, be aware of the nature of your keywords to optimize them. Brand keywords Competitive keywords Generic keywords... Then, optimize your keywords to keep only the best ones. How? Filter by cost and conversions Filter by cost per acquisition Filter by click-through rate Filter by quality score Filter by Lost Impression Share Rank Find out actions to take depending on your situation in our blog post

The SEO industry reacts to the sad news of the passing of Hamlet Batista, CEO of RankSense.

According to the 2020 WOW Digital study results, the best online experiences in Canada were offered by: 1 Simons 2 Lush 3 Apple... Among other results from the study: Decrease in the number of unique visitors, but increase in the conversion rate General decline in the online experience The transactional experience, especially delivery, has declined for many companies Fewer loyalty and experience customization activities For the 3rd consecutive year, in 2020, the WOW Digital study, created by Léger, evaluated various Canadian companies’ online customer experience.

Facebook just launched the Facebook Shop pages. This will allow you to sell items directly in Facebook #ecommerce

An interesting graph on E-Commerce penetration in the USA #ecommerce Source: U.S. department of commerce

Search Console now enabled the rich snippet "SpecialAnnouncement" #seo #covid #searchconsole

Great news for small businesses #covid #smb #pme #canada

Google will integrate free ads into its Shopping results as part of an evolution to better compete with Amazon in product research. This decision comes amid the coronavirus crisis in which many ""brick and mortar"" had to close their doors. To read more:... https://marketingland.com/in-major-shift-google-shopping-op See more

The $799 Blogging for Business course on Ahrefs is now free! Ahrefs wanted to give away premium educational content for free to inspire more people to stay at home during this pandemic. To read more: https://ahrefs.com/academy/blogging-for-business

Facebook offers 4 strategies to adapt the measurement of your ad in difficult times. 1. Simplify your strategy 2. Reevaluate tests designed to inform future decisions 3. Use A / B and multicell tests to quickly optimize... Discover the 4th strategy in the rest of the article : https://www.facebook.com/business/news/insights/4-strategies-to-adapt-your-ad-measurement-during-challenging-times #facebook #covid

Snapchat offers studies on the impact of Covid-19 and purchasing behavior. As well as webinars and recordings on the impact of this epidemic on the Snapchat generation. To find out more, its here: https://forbusiness.sn snapchat.com/resources/covid-19-support... #sn snapchat #covid

During this Covid-19 epidemic, Instagram is making it easier to discover gift cards, online food orders and fundraisers so that we can support the businesses we love. To read more: https://about.instagram.com//how-to-support-small-business... #instagram #covid #instagram #covid"

The Turko Marketing team is getting into a new format! Were launching "Le recap du Friday" to keep you updated every week about the news related to the-19 and digital marketing in Quebec. To read more, its over here:... https://www.turko.ca/10-interesting-links-on-april-17th #turko #covid

PACME aims to provide direct support to companies experiencing a reduction in their activities, due to the effects of the COVID-19 pandemic. To find out more, its here: https://www.quebec.ca//programme-actions-coquertees-pour-/

Keep up to date with new changes and trends that advertisers are experiencing in online advertising. What do you think ? To find out more:... https://www.wordstream.com//google-ads-benchmarks-during-c #GoogleAds #Covid

The travel industry was one of the first to be affected during this pandemic. To read more about the impacts of the of-19 pandemic on this industry, its over here: https://www.searchenginejournal.com/coronavirus-pandemic-im... #voyage #covid

To stay up-to-date with the latest news from the Blue Basket: Dont forget to fill in your account to register your business and take advantage of the future benefits of the Blue Basket. Or sign up for the newsletter if you are a consumer.... Lets support the economy together and buy local. To learn more : https://www.lepanierbleu.ca/ #qubec #covid #lepanierbleu

GWI has published a very interesting article on how brands should react to the crisis. What do you think ? Let us know. To know more :... https://blog.globalwebindex.com//brand-purpose-responding/ #brand #covid

The City of Montreal provides emergency financial support to support businesses, non-profit organizations and self-employed workers. For more information: https://montreal.ca//covid-19-mesures-en-soutien-aux-entre... #Montral #covid

Take advantage of this telework time to participate today at Advisos live at 4 PM on the challenges of local trade in Quebec. Are you going to be there? To participate :... https://www.facebook.com/events/240900713979687/ #Adviso #qubec #covid

Adobe has released some Covid-19 figures on the impact of e-commerce. To find out more: https://www.zdnet.com//adobes-digital-economy-index-highl/

COVID-19 increases electronic commerce by 118% in Quebec. Adviso To find out more, its here

We are working on a study to understand the impact of COVID-19 on the digital marketing industry in Quebec. Could you take 1 minute of your time to answer the survey? The results will be shared in early May: https://bit.ly/3aNEXtQ

In this quarantine period, take the opportunity to do online classes. MOZ offers you free courses (SEO training) To learn more, its over here : https://academy.moz.com/... #MOZ #SEO

Voici quelques chiffres pour voir lvolution du comportement des consommateurs depuis le dbut de la crise de Covid-19. Pour en savoir plus : https://siecledigital.fr//covid-19-quel-impact-sur-le-com/... #covid #kantar #digital

Google agit pour aider pendant cette priode de quarantaine en donnant des subventions pour lOMS et des crdits Google Ads pour les PME, et cela peut vous aider grandement. Pour en savoir plus : https://blog.google//commitment-support-small-businesses-a... #google #covid

In this time of crisis, G suite from Google offers advanced parameters for free, valid until July 1, 2020: To enjoy and learn more: https://cloud.google.com//helping-businesses-and-schools-s

This is how one of the great digital actors acts to help us on a daily basis. Lets stay positive and solidarity! To read more about the article, its here : https://www.blog.google//com/coronavirus-covid19-response/... #covid #google #numrique

To boost your telework productivity during the lockdown period, here are some free web services : https://www.blogdumoderateur.com/services-web-gratuits-cov/ #covid #digital #quebec

Many events are canceled, postponed since the expansion of of If you forgot to update these on Google. Here are some important tips to keep Google up to date on your events : https://webmasters.googleblog.com//new-properties-virtual-... #Google #Covid #Quebec

Here are some SEO comments / tips for you during this time of uncertainty: - your analytical data is probably biased - Prepare for daily management - Maximize emails... - Continue the path of SEO and content marketing - Stay safe, be nice and market effectively To learn more, its over here : https://searchengineland.com/reducing-digital-marketing-due #SEO #Covid #Quebec"

At this time of lockdown, teleworking is essential in order not to be exposed to Covid19. Do like us and use remote meeting software. The goal is simple : allow users to organize remote meetings with clients or stay in contact with their team members, while ensuring the continuity of their work, even remotely.... To see the free software and find out more, its here : https://www.blogdumoderateur.com/6-logiciel-gratuits-reuni/

Earlier this week, on March 18, 2020, the Government of Canada announced new immediate, significant and decisive measures. Here are the measures put in place for businesses that : Avoid layoffs ... - extending Work-Sharing program - providing small business with wage subsidies Access to credit - establishing a Business Credit Availability Program - lowering the Domestic Stability Buffer - cutting the interest rate Supporting financial market liquidity - launch an insure Mortgage Purchase Program More flexibility - more time ti pay their income taxes For more details on these measures, go here: https://www.canada.ca//departm/economic-response-plan.html #covid #quebec #canada #enterprises

At this difficult time for everyone, Facebook has decided to come to the aid of no less than 30,000 small businesses that could be disrupted by the global COVID-19 outbreak. In fact, Facebook is offering $100 million in advertising subsidies and credits in more than 30 countries. More information is coming soon. Stay tuned! #covid #facebookads #digitalmarketing #facebook

Following the recommendations transmitted by the government, here are the measures implemented, effective today (Monday): - Tele-work for the whole team - Cancellation of physical meetings. These will be postponed or held by videoconference ... - Game plan: we will contact you to see with you the potential actions related to COVID-19 - We are available and at your service Thank you for your understanding, we will get there! Remi