UPCOM
1937 Portobello BLVD. K4A 5A4 Ottawa, ON, Canada

Your Brand is More Than an Image Ottawa ::: Customers have changed how they decide with whom to do business. They are eagerly seeking out businesses and professionals of conviction and purpose. Customers want a business that believes so strongly in what it can provide that it’s willing to make a clear, buyer-centric promise of outcome up front, unconditional, and unqualified. Kanata ::: Make no mistake, this is not the typical brand promise, because the typical brand prom...ise today is a me, I, and us-focused message that does not clarify value from the buyers-perspective nor does it deliver distinction. Orleans :::This desire for a buyer-centric promise is more than the customer wanting to know what’s in it for me the classic WIIFM of marketers. Rather, a clear brand promise provides the deep psychological reassurance that a business is committed to customers and is their best choice for what they want to accomplish. This is at the heart of creating a distinct presence in the marketplace and capturing responsive consumers. Responsive consumers are those who have decided to act on their emotional or functional need to solve a problem, fulfill a desire, or make a change. Ontario ::: Thinking you are distinctive is not the same as consumers finding you because you’re delivering, at every level of the organization, a consumer-centric promise of outcome in the market place. Furthermore, your brand and its promise is not just an image, it’s your identity in the marketplace. It provides you with the customer-centric platform needed to break out. Canada ::: Some years ago I was given a painting commissioned by a CEO client to express his new found understanding of the consumer’s perspective of this point. In black block letters was the word think, crossed out and replaced by the word KNOW in red. The subject simple; the implications enormous. Knowing what your target consumers really want and why and delivering it beats what you think every time. Today, we can no longer website away where we want our capabilities to be. To differentiate your brand in this client experience driven market place we must go beyond identity designs, tag lines, and mantra filled marketing & communications. We must deliver on meeting our customer expectations, and delivering beyond the expectation they had in mind. Are your clients experiencing what your marketing & communications commits that you can deliver? Action Required, Take a few moments of quiet reflection and ask yourself: Do you really KNOW what your target prospects or customers expect from working with you, or are you relying on what you think they want from you? Just a question authored by: Kevin Bloodworth Let’s answer your questions together. www.upcom.ca 613.837.5000

Ottawa ::: UPCOM produces "explainer" video for a local community gardening initiative in Scarborough | Toronto, ON Canada To learn how UPCOM's award winning producers can bring your community, or corporate story to life-click or call on The UPCOM Media Group today! 613.837.5000

Ottawa Mobile Website Design Development and Optimization Ottawa ::: Having a website that looks great & performs on both a desktop and mobile screen dimensions is no longer a perkit’s a necessity with today’s mobile technology landscape. With more and more mobile web users active in the digital media markets the use of mobile devices is surging beyond interface times formerly spent at desktops and laptops. Today, any website without a succinct mobile experience is a websi...te that will soon to be left behind, and more importantly, according to new Google algorithms, a website that does not include responsive coding will no longer be included in Google search results. Ontario ::: Don’t let your website fall victim to this mobile site featurelet Upward communications create a new or responsive solution to meet the search engines evolution, your changing customer tendencies, and advancing along with improving you marketing & communications on the very latest in mobile device technologies. Canada ::: Our responsive web designs are focused on creating congruency between your desktop website, a tablet view and the personal device interaction. With a Mobile responsive website from Upward communications your on-line marketing & communications will perform no matter what device a visitor is using to connect with your business, they will experience an even better experience than you may be offering today, while proactively preparing your business on-line for tomorrow. To learn more about integrating these responsive technologies in to your website, and to take advantage of our complimentary consultation offer click or call on UPCOM Ottawa today! www.upwardcommunications.ca 613.837.5000 See more

Ottawa ::: UPCOM Media Group delivers "explainer-video" For expanding Character Education initiative in Ontario C/O Upward Outreach Ottawa www.upwardoutreach.com 613.837.5000

Ottawa ::: With so much riding on your branding, marketing, and communications, you need an nimble agency partner with proven expertise and a long track record of results for clients. Not annalytics alone, but the kind of results that lead to higher sales for your company, bigger budgets for your department and better business performance reviews for your shareholders. Ontario ::: Since 1986, UPCOM has partnered with B2C and B2B brands (locally, regionally, and globally) to ...provide full-service, integrated advertising, automated marketing, public relations | communications, and digital media marketing strategies that raise brand awareness, drive business development, and improve the bottom line. . Our experience ranges from manufacturing, energy, insurance and government to finance, retail, health, security, real real estate, retail, broadcast media, transportation, and sports entertainment - we have a particularly deep track record in the B2B clean technology market that supports emerging environmental OEM's through rep development, strategic partnerships, and acquisitions. Let's connect! www.upcom.ca 613.837.5000 See more