Vanspec Marketing

More and more businesses have recognized Facebook as an excellent place to utilize paid advertising, but many start and are missing one key element. The Facebook Pixel! Read our latest blog to find out how having a Facebook Pixel installed on your website before advertising can make the difference between an extremely successful campaign and a wasted ad budget. Read here: https://vanspecmarketing.com//what-is-a-facebook-pixel-wa/

When you #LiftEachOtherUp, youre showing that you care and that our differences make us special! Today, our friends at FlySwoop are choosing to spread kindn...ess by donating up to $20,000* but they need your help! For every LIKE, SHARE, or COMMENT on this post, Swoop will donate $1 to #PinkShirtDay, up to $20,000*! So what are you waiting for show some love and help us spread the word! CKNW Kids Fund Pink Shirt Day is presented by Alpine Credits. *Conditions apply. Details: https://www.pinkshirtday.ca/lift-each-other-up

Are you worried that your target audience isnt seeing your business online? Detailed targeting gives you the ability to refine the audience you show your content to based on information such as additional demographics, interests and behaviours. This substantially increases the chance that your potential customers and clients will take the action that you are wanting and can result in much cheaper results. You put in a lot of work to provide top quality products and services, let us help make sure it is seen by the right people.

Its a big day! Were excited to be celebrating our first birthday as an agency here in Abbotsford! Weve made this our home and couldnt be more excited that well continue establishing relationships and finding meaningful ways to collaborate. A huge thanks goes to all of our clients for partnering with us over this past year and we look forward to working with even more of the outstanding and growing businesses in this amazing community. Lets do this together. Cheers to year two.

It's a big day! We're excited to be celebrating our first birthday as an agency here in Abbotsford! We've made this our home and couldn't be more excited that we'll continue establishing relationships and finding meaningful ways to collaborate. A huge thanks goes to all of our clients for partnering with us over this past year and we look forward to working with even more of the outstanding and growing businesses in this amazing community. Let's do this together. Cheers to year two.

The adage is true...you cant please everyone. So, what do you do when someone leaves a negative review or comment about your business online? Some think a response is not worth their time or that the customer leaving the review was unreasonable. However, when it comes to customer service and managing your brands online reputation, its important you set your pride aside and handle your customers issue with maturity and professionalism. Its more than simply satisfying the unhappy customer, it shows other people who come across that negative review that you are a professional and that customer service is something you take pride in.

The end of January is quickly approaching and were curioushave you been able to stick to your #business New Years resolutions? Are your goals not going to plan? No worries! Send us a message for a free digital marketing consultation.

Social Media is continually changing and for your brand to build online awareness and remain competitive, its important that your social media strategy keeps up with the evolving trends. 1. Using Stories The use of stories across your brands social channels is becoming more and more important and has become a great way to tell stories, connect with customers, and share business information/updates. Stories allow you to share a more personal side of your business and connect... with your customers on a deeper level. Try using stories for sharing behind the scenes content, asking for feedback, and advertising your products/services. 2. Personalization Connecting with your customers through your companys social media has never been more important. This means its important for you to interact with users who like and comment on your post or leave your brand reviews on Google or Facebookyes, even the negative ones (look for a future post from us on this topic) 3. Augmented Reality & Virtual Reality AR and VR have seen incredible growth over the last couple years. They enable brands to take a more unique approach to advertising and create immersive experiences for their customers. For example, Last year our client Michif Media partnered with Valour Canada/Militrivia to create an incredible VR experience allowing users to visit Juno beach in first person for the 75th anniversary of D-day. To learn more about these trends and more, be sure to check out our blog regularly.

Over the past few months, we have had the pleasure of working alongside Vital Movement to create a brand new, clean and purposeful website for them. Vital Movement takes a unique approach to health and fitness and brings it to you, wherever you are. #VSMClientLove

As a local business, it is important for customers in your community to easily find you on Google. In fact, 88% of people who perform a local business search using a mobile device either call or visit the business within 24 hours. So how can you increase your chances of showing up? Google My Business! Its free and an imperative aspect of any local business's digital marketing strategy. Find out how you can use Google My Business in the latest blog on our website.

Its officially 2020 and this year its time to refocus your efforts towards marketing for your business. What worked last year wont work this year. Take a read on how we were able to work with Lucid Media Productions, a local business, to maximize their website traffic and increase their website form submissions by 800%!

Its almost the New Year and what better way to kick it off than with a free #smallbusiness marketing seminar hosted by our friends at Langley Business Events. The event is free and takes place on Jan 7 at 7:30pm in Fort Langley Register for the event here: https://bit.ly/2SC5ALX

Merry Christmas from the Vanspec Marketing team! We hope you have a wonderful time with friends and family this #holiday season.

Hashtags are a fantastic way to categorize your content and should be included in every #socialmedia strategy. Its important that youre using the recommended number of hashtags (dependent on which platform youre posting on) and ensuring that theyre relevant and specific. Twitter 2-3 LinkedIn 3 Instagram 25-30... Facebook 1 If youre looking for more information on hashtags and how they can help improve your contents visibility, reach out to us today.

We recap the most popular trends in digital marketing from 2019 in our latest blog post. How is your business preparing to take on the new year?

Help out in the #community this holiday season by making a donation to the Archway Food Bank of Abbotsford. If you can't afford to donate money or canned goods that's okay, volunteering is an excellent alternative! Learn more and register to volunteer: https://www.abbotsfordfoodbank.com/volunteer/

Marketing is more than the creative elements you see across the various forms of media. A successful marketing campaign is backed by a sound and well-researched strategy that defines all of the tangible elements. A week ago we had the opportunity to attend the Marketer of the Year gala hosted by the American Marketing Associations BC chapter, BCAMA. It was a fantastic night but more importantly, regardless of the industry youre in, stepping back to recognize the talented work of your peers is important for progression and bringing everyone up. Congratulations to BC Hydro for taking home the Marketer of the Year award for their outstanding Power Smart campaign and to all of the other Marketing Excellence Award recipients throughout the night.

Our business partner and client Lucid Media Productions are the experts when it comes to photography and videography. These guys have been capturing events and working with businesses in the #FraserValley since 2015 and continue to pump out top quality work. #VSMClientLove

Are you following these 5 tips to build #brandawareness and trust with your customers? Over 90% of customers said they were more likely to engage with a brand that they felt emotionally connected to. It is important for you to put time and effort into developing and implementing a well thought out #digitalmarketing strategy. Connect with your customers and they will not only be more likely to purchase from you but also to refer friends and family! Check out the full article: https://bit.ly/2CfPBK3

Our client Valley Waste & Recycling Inc. sharing a really spooky #halloween fact!!

Are your posts not getting enough attention? Facebooks ever-changing algorithms have made it increasingly difficult to grow organically and gain the attention you are after. This has led to many businesses allocating budgets to promoting their content to ensure it is not only seen but seen by their target audience. But while its easy to click Boost on your Facebook posts, boosting is likely not the best option.... Boosting a post has very limited targeting abilities which means you are not maximizing your dollars spent. Instead, you should be running any promotions through Facebooks ad manager which will allow you to choose your campaign objective and target your ideal audience.

DID YOU KNOW?! Approximately 63% of online searchers will click on 1 of the top 3 search results. This means that if your business isnt showing near the top on #google, #bing, and other search engines its very likely that you will be overlooked regardless of the quality of your product or service.... Have more questions about SEO? Send us a message!

October is small business month in BC so we wanted to take a moment to show our appreciation for all our local small businesses! Swipe to check out some of the awesome local businesses in our communities!

Last month Facebook started to hide the like counts in Australia! This follows Instagram who began testing the removal of like counts in Canada a few months ago. Do you like seeing the likes or do you think removing the count is a change for the better?

On this day in 2010 Instagram launched and revolutionized the way we connect with each other. Instagram gave way to influencers and changed the way that businesses market to their customers. Happy Birthday Instagram!

Are your posts not getting enough attention? Facebook's ever-changing algorithms have made it increasingly difficult to grow organically and gain the attention you are after. This has led to many businesses allocating budgets to promoting their content to ensure it is not only seen but seen by their target audience. But while it's easy to click Boost on your Facebook posts, boosting is likely not the best option.... Boosting a post has very limited targeting abilities which means you are not maximizing your dollars spent. Instead, you should be running any promotions through Facebooks ad manager which will allow you to choose your campaign objective and target your ideal audience.

Did You Know?! In Canada, digital has surpassed traditional marketing in ad spend. In fact, Canadian ad spends will climb to $8.8 billion, or 53.5% of all advertising! Digital advertising continues to dominate the media landscape with video driving the way.... It has never been easier and more accessible to take a product from simply being an idea to getting it in front of thousands of people.

Thanks to BCAMA for hosting their end of summer shindig last night at the Tavern! Such an amazing event and a great opportunity to connect with other local marketers!

See you there!

Our client Lucid Media had a busy wedding season this year! It has been great working with them over this past year and we couldn't be more grateful for our awesome clients! www.lucidmediaproductions.com... #VSMClientLove

Want an insiders secret to search engine rankings? Use Google Search Console and Bing Webmaster Tools. If you've never heard of them, these are platforms developed by the two biggest search engines that allow you to directly provide them with information about your website. This helps them understand your corner of the internet that much better with a full breakdown of your site's structure. GSC & BWT also provide information back about how well the search engines are able to... read your site and if you have any issues getting in the way. Maintaining a regular close watch is crucial. We use these platforms on a daily basis. There are a host of other factors that go into SEO but don't miss out on this one!

Meet Kim Gemmell! Kim is a passionate author, coach, and motivational speaker. Her book "Bravery" discusses adversities that she's overcome and acts as a source of motivation for her audience. Not only is she an accomplished writer, but Kim has also been a TEDx speaker and earlier this year became a coach to two first-time Ted speakers. Watch her TEDxChilliwack talk here: https://bit.ly/2Zc7mrB... #VSMClientLove

Setting clear goals and tracking the results through analytics platforms is vital to knowing where you stand. Google Analytics is a free platform to help you know where youre coming from and where youre going. Use it as an advantage over your competitors!

Is your #LinkedIn business page optimized? Check out these 10 tips to make sure youre maximizing your page performance and encouraging user engagement.

We love British Columbia and all the people and businesses that proudly represent our amazing province. Happy B.C. Day! Make it a great one.

Dont miss the final evening of the Jam in Jubilee 2019 concert series! Experience live music, great food, and awesome vendors at Jubilee Park tonight from 6-11pm! #VSMClientLove

A great tradition and fun for everyone! We love Downtown Abbotsford and the Berry Festival!

Do more with the content you post on your social media pages then simply trying to sell your product/service. Use your content to entice users to follow you and to build brand awareness.

Are you using chat bots and automated responses on your Facebook business page? If youre not, then you need to check out the 4 reasons why youre missing out on engagement and conversions. 1. Theyre There When You Arent... 2. They Personalize Customer Engagement 3. Theyre Multi Functional 4. Theyre Cost-effective Read the full blog post here: https://bit.ly/2IW0EMU

Don't miss the final evening of the Jam in Jubilee 2019 concert series! Experience live music, great food, and awesome vendors at Jubilee Park tonight from 6-11pm! #VSMClientLove

In 2019 when social media is so important, is a website still necessary? Absolutely it is! A website is always an important part of a companys digital strategy. Although many people spend time on social media, the majority of people search for what they want using Google! A website shows consumers that you are safe, professional, and trustworthy. On top of that, your website is a spot for your customers to learn more about you and the products/services you offer.

Small businesses are awesome! We love our local shops and because we love them we want them to stay on top in the world of search engines and rankings. Most businesses owners are now fully capable of setting up a good-looking website. But dig a bit deeper and there are common technical issues that are nearly always found. Optimizing for search is broken down into two categories, on-page and off-page. Refining the website falls under on-page, so lets look at that a little clo...ser, for Googles sake. Here are the three core areas a website should focus on to help with rankings: Speed. A common culprit of slowing a site down is large image file sizes. This should be the first place to examine as its the easiest way to speed up the website. Image sizes should be reduced to a maximum of 100kb. This is one easy tip but there are many other ways to speed up a site. This topic itself is worth a Google search. Mobile Friendly. Its 2019 and mobile is king. Still, websites are designed on the desktop and often that leads to how it looks and operates, leaving mobile as an afterthought. Making the user experience on mobile as top priority will go a long way to user acquisition and retention. Relevant Content. A website needs to say something! If a website is simply pretty with fancy features and images, its difficult for a search engine to gain context of what a site is about and how it should index your pages. Not only that, users want to be able to go to a website and quickly find the content theyre after. Thinking in terms of what content a user would want and how they access it is critical. There are many other technical factors to optimizing a website. But the three most important are about usability/accessibility and content. Everything else is secondary (but still should be done!) Lets connect. Hit us up with any questions.

Are you using chat bots and automated responses on your Facebook business page? If you're not, then you need to check out the 4 reasons why you're missing out on engagement and conversions. 1. Theyre There When You Arent... 2. They Personalize Customer Engagement 3. They're Multi Functional 4. They're Cost-effective Read the full blog post here: https://bit.ly/2IW0EMU