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Just finishing up the webinars for the rest of my online course (hence the radio silence). But if you're jonesing for some Annelise, here is the video of an AMA I did on Discoverability (via the search engines) for the BC Alliance for Arts + Culture this week. It was an intense hour filled with good questions (and hopefully helpful answers). Check it out here:

So much change needs happen to face so many realities (that were true LONG before Covid). Racial inequality, the actual value of the theatrical box office, movies stars and so much more. BIG props to Christa Dickenson & the Telefilm Canada team for shaking things up

Instagram doesn't always make it easy to share other accounts' content but it is absolutely possible. If part of your digital strategy includes Instagram, here are some tips to share this content legally & more easily...

Another example of how small independent cinemas may have a better chance of surviving he pandemic than the big movie multiplexes. And guess what is key? Their loyal audiences! #filmdistribution #indiefilm

Want to get a better sense of how your social media strategy is working? Here is a good place to start, a template for a social media audit:

Crunchyroll is an excellent example of the power of the specific...audience "With tens of millions of viewers, it’s certainly difficult to call Crunchyroll a niche service. But really, what we probably need to do is evolve our notions of what counts as niche in a time where even smaller services can potentially reach billions of viewers. Crunchyroll isn’t niche so much as tightly focused, unlike what Waage calls the big utility services that provide a wide range of progra...mming for a general audience. And that may be Crunchyroll’s secret weapon. Most of those are utility players, they feel like something you go to but not a home you come to, Waage said. But we are able to be that home for fans because we are fans. I don’t think we could do it otherwise."

"With the big studio movies now in hibernation, cinemas are hungry for new content, which means opportunities for smaller fare." Here's a case study from the UK...

Hmmm...this is a very interesting idea. I hope it is as good as it sounds: "Building on the accelerator’s momentum, Impact is launching the Creative Network app with a searchable database of more than 300 available film and TV projects and 800 writers...the idea is to become a LinkedIn-meets-Slack for the entertainment industry...While diversity is not the explicit aim of Impact, executives say they hope the app could help underrepresented writers get noticed."

"The industry faces unprecedented challenges. The announcement that Cineworld, the UK’s largest cinema owner, would shut its premises until further notice has triggered a wave of similar closures from major chains and many smaller venues...Was that the start of the final credits for cinema as we know it? Or is a new narrative beginning to emerge?"