Creative Guild
197 King William Street L8R 1A7 Hamilton, ON, Canada

Frat's Cucina is one of the newest additions to Hamilton’s trendy King William Street. We developed the brand for the Frat’s restaurant concept (including the logo, signage, website and menu designs) with a nod to the fresh Art Deco styling of the Miami Beach scene paired with pure Italian fashionista sophistication.

We've been working with Downtown Yonge BIA, a non-profit org servicing the vibrant Downtown Yonge district in Toronto, since early 2015. With compelling visuals, hung just a few feet above eye-level, we've supported their banner program, and annual events, like the popular music fest, Play the Parks.

To promote the partnership between Country Style and Warner Bros. Warner Bros. Canada we designed and built a one-day event to film unsuspecting citizens (in sweltering temps) watching a scene from IT CHAPTER TWO. As if that wasn't enough, we gave them one more scare by revealing they weren't alone in the dark. Next, in the edit we mixed in prizing details, sweet shots from the theatrical trailer, booming music and then we were ready to target eyeballs across Canada.

We float too! *Waves severed hand* Check out some highlights from the integrated campaign we developed for Country Style and Warner Bros. Canada to promote TURN UP TO WIN IT and the release of IT CHAPTER TWO. This one included it all: print and digital assets, and a one-day event to capture footage of ordinary citizens experiencing footage from the film where we scared the hell out of them. We then used their reactions in videos cut in-house for paid media. To wrap up the macabre package, we created a PR "donut box" with six, IT-themed donuts to house swag and campaign materials. See the full reaction video at http://winwithcs.com.