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Interesting article: ** ! (A.I.D.A model)** **Wassupp! **First of all.. here’s a cool and easy example that I like to share with my clients and my team: You can actually break down the prospects landing on your page in 3 groups. The YESES : Even if your page is really bad looking and not optimized, they’ll always buy from you as they are highly interested in your offer. The NOES : You can have the best offer, t...he best landing page, they will just NOT buy. Finally, the most interesting ones.. The MAYBES ...Let’s talk about the MAYBES These guys are in your page, they’re not completely committed yet, and not some effort from your end. Landing page design, conversion rate optimization and many more factors that we work on in our agency are done for THESE guys. Let’s dive into the Aida Model now... First.. do you know the A.I.D.A model? The term AIDA and the overall approach are commonly attributed to American advertising and sales pioneer, E. St. Elmo Lewis. In one of his publications Just kidding, that’s being over-informative and we don’t need that. ( QUICK TIPS: the more straight to the point and not over-informative you are in your landing page, the better your conversion rate. People don’t have time and they SCAN more than they READ. So what you have to know is that EVERY buyer goes through the journey of 4 main cognitive phases on their journey to purchasing something. See more

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