Whitespark

Today is the day! Join Darren & other local search experts today & tomorrow at PubCon! Darren will be speaking in 45 minutes about Local Search Ranking Factors and Strategies for 2021. Join us!

2021 has no shortage of jam-packed events with the brightest minds in local SEO. We’ve updated our list of events and resources that focus on local search marketing or that feature local SEO expertise within a broader range of topics like SEO, content marketing, reputation management, and more! Take a look on our blog for the list of events that’ll keep you in the loop.

The 2020 Local Search Ranking Factors have been analyzed and the experts have spoken, but now what? What does your business need to work on to improve your local search visibility and grow your online presence? We’ve created a FREE checklist to help you manage your local ranking factors to-do list. Check it out!

This Thursday, join Darren as he unpacks his findings from the Local Search Ranking Factors of 2020... and what to focus on in Local Search in 2021. Register now by clicking the link below.

Are you registered for Pubcon yet? Register today and join Darren & more incredible local search experts on January 20-21st. It's going to be a great couple of days of local SEO learning!

Is your business lacking an in-house marketer? If yes, then this SEO cheat sheet is for you. Designed for small business owners, this resource acts as a guide to creating a local SEO roadmap that makes sense for your industry and is realistic based on your existing resources (ie time, money, and experience). https://www.davidmihm.com/cheatsheet.shtml

In the year 2020, we are experiencing more disinformation on a global scale via the Internet. Check out this article from Search Engine Journal to see what SEOs can do to combat the high volume of inaccurate info. https://www.searchenginejournal.com/digital-disinformation/

Have you used our free GMB Explorer Tool yet? Examine over 800,000 Google My Business listings in 70+ categories across 200 cities in the U.S. and Canada. For each listing you can view basic business information, Maps link, total review count and star rating. You'll see if a business has claimed their listing or if they're actively using features like Posts or Products. Explore the data and use the tool for competitive analysis, prospecting for new clients, or spam fighting.... https://whitespark.ca/gmb-explorer/

It’s time to correct your myopic view on link building. Here are some tips from Gyi Tsakalakis that will change your perspective on link building. Missed the #LocalSearchSummit? Head to our blog to read up on his session from #WLSS. https://whitespark.ca/blog/wlss-day-1/#links

When it comes to using emojis in your SEO campaigns, the topic can be divisive. Recently SearchPilot tested out adding emojis to replace numbers in a meta description and this resulted in having a negative impact on organic traffic. Learn more by reading about their recent split test. What's your take on using emojis in meta descriptions or in general? https://www.searchpilot.com//seo-split-test-lessons-emoji/

Attention all #GMB users! These tips from Ben Fischer's #WLSS talk are essential for anyone managing a Google My Business listing. Learn all about the various types of suspensions Google hands out to business profiles and how to deal with them! Missed the #LocalSearchSummit? To get VIP access to all sessions until December 31st, 2020, click the link here - summit.whitespark.ca!

Google recently started testing a new paid feature that allows eligible businesses the ability to upgrade their GMB listing for $50 USD/month to include the Google Guaranteed badge. We teamed up with Local Services expert Tom Waddington to answer all your questions about the Google Guaranteed Upgrade for GMB profiles. https://whitespark.ca/blog/google-guaranteed-listings/

Google Review Attributes are a feature that allows consumers to leave a critical or positive quality rating with their reviews in a few short clicks. This is available to almost all service based businesses and is the biggest change to Google reviews in 8 years! Missed the conference? Get VIP access to the all talks, including Mike's! summit.whitespark.ca

How does Google determine which businesses get a Places Label in Maps and which do not? But first... What's a Place Label? It's a #Google Maps feature that will show the business name next to their location pin. Joy Hawkins has been on a 10 year mission to figure this out and she recently joined forces with some other #LocalSEO's to conduct a case study to find the answer to this question. Missed the #LocalSearchSummit? No worries! Get VIP access to the all talks until Dece...mber 31st, 2020! summit.whitespark.ca

#WLSS is a wrap! We had a blast and learned all the things. Thank you for joining us. Here is the final installment of our spotlight posts, highlighting two talks from Day 3. In this post learn how to build strong local landing pages that convert, and what you can do to level up your analytics game. https://whitespark.ca/blog/wlss-day-3/

Fanbooster is a brand new tool from Traject designed to help you manage all your social media platforms from one central location! Join Gavin as he gives you a quick tour of the new tool. https://summit.whitespark.ca//connecting-with-your-commun/

Day 2 of our Local Search Summit was filled with lessons in link building, GMB suspensions, technical SEO, local services ads, email marketing, and more. Today we are shining a spotlight on The technical side of location pages, Local search for hotels, and ... How you can build relevance for your business. Get your learning on at https://whitespark.ca/blog/wlss-day-2/