Wise Crescent Inc.

ATTENTION SMALL BUSINESS OWNERS: With Facebook's updated news feed algorithm, users will be seeing far less content from pages and more from family and friends. In order to remain visible, urge your followers to select "See first" under the "Following" tab. This way, content published by your page will continue to make an appearance on their news feeds.

"Nothing kills your social media presence like a stagnant profile. Post on a regular basis, and publish a variety of contentposts about your latest promotions, links to interesting plumbing-related blogs and articles, quick tips, etc. The best rule of thumb is to post 2-3 times a week" Extract from 7 Powerful Social Media Tips for Plumbers via: @Scorpion.co

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If you are finding it hard to create or curate new content, go back to your brand voice for inspiration. #LocalBusiness #WiseTips

#WiseTip: Asking people to comment on your posts or tag friends actually damages your chances of appearing higher on people's News Feeds. (Image: Facebook)

With Facebook's ever-changing News Feed algorithm, Buffer does a great job at keeping users up to date. Take a look at "Active" vs. "Passive" interactions. Aim to generate lots of active interactions (liking, sharing, commenting) as they hold much more weight that passive interactions (clicking, watching, hovering).

One of your main goals as a business on social media should be to generate traffic back to your website!