Wordplay Creative

We’ve been a bit quiet on social media lately but goodness knows we’ve been busy! Last week we had the pleasure of working with a family-owned business on Vancouver Island (more on this to come). It was an action-packed week where we conducted staff interviews, facilitated a brand visioning session (so fun!), took site photography, and laid the groundwork for a Shopify website and brand refresh. We can’t wait to share more information about this amazing company. In other news, we just launched a new website on Squarespace for our longtime client and collaborator William Chernoff! With the right creative inputs (copywriting, photography, videos) building this clean, easy-to-navigate site was a breeze. Let us know what you think!

In founding Wordplay Creative, Victoria Cowan is enthusiastic to share what she has learned about the value of well-crafted copy with you and your business. Having worked with diverse brands such as Lush Fresh Handmade Cosmetics, The Body Shop, Browns Socialhouse, Le Chateau, and American Eagle, her intuitive understanding of each company’s mission and values allowed her to excel as a brand representative. Victoria’s work with e-commerce giant Shopify confirmed her enthusia...sm for entrepreneurship, digital marketing, and collaboration. Through having hundreds of such business coaching conversations, she developed a well-rounded understanding of digital marketing best practices that have since helped her advise other small businesses and independent creators in a freelance capacity. Read more on our website below:

Today, an emerging talent in Vancouver's storied jazz scene releases his debut, AIM TO STAY. William Chernoff is a prolific composer and jazz bass player from New Westminster, BC. Earlier this year, we had the distinct pleasure of interviewing him and crafting the stories behind the compositions that he's written over the past decade. Here's one of our favourite lines from the process: ... "Aim To Stay is an homage to the people, places, and experiences that shape us. I have come to understand it as a Bildungsroman: a story of one young person’s moral, psychological, and spiritual development. It is also an aural archive of one young man’s coming-of-age in the Vancouver jazz scene." The album is now available for streaming Spotify and Bandcamp; you can also purchase a digital edition through the latter. For a limited edition print copy (with gorgeous art by Nicole Shewchuk), please visit williamchernoff.com.

We thoroughly enjoyed working with Anthony Cenerini at 12TH ST Sound to provide videography support for Austin Baker’s first single, A Ghost of What Remains. We filmed Anthony’s performances on drums, bass, and guitar. What do you think of this new track? Let us know in the comments below.

We had the pleasure of taking some snaps for William Chernoff & his trio in advance of their performance this Sunday! It’s been great to work on creative projects of all stripesphotography, graphic design, video editing, overall digital strategy, and so on. If you’re curious about what else we can do, visit our website or send us a DM.

I’m pleased to announce that Wordplay Creative has been contracted by William Chernoff Music as their Creative Director. William is a prolific young jazz composer and bass player whom we started working with in January 2020. Since then we have become thick as thieves working on numerous creative projects, including: writing the stories behind his compositions in anticipation of forthcoming album releases; compiling artist biographies for different platforms; transcribing podcast episodes; and consulting on his weekly article release, Rhythm Changesamong many other stimulating projects! I am very proud of the work that we have accomplished thus far and can’t wait to see where the next year takes us. Thank you for being a fantastic client, William!

It's time to sweep the dust off this Facebook page! We've been up to some exciting things over the past few months, more of which I'll share in the coming weeks. One of our recent projects has been assisting Eclectic Safari with their forthcoming Shopify launch We have generated fresh copy for their website, staged and took product photos, and helped with Shopify settings (shipping, FAQ, Terms of Service, etc.) as well as overall strategy. Dylan Ellis and Amy Jean Ellis are dear friends and steadfast entrepreneurs so it's been an absolute pleasure to help them execute their vision. Not to mention that their earrings are super lightweight and fun! If you'd like to learn more about their business or their offerings, please don't hesitate to send us a message.

This short article goes into some of the main reasons why hiring a copywriter is good for business: they know how to connect with your audience, they know how to convey the value of your product or service, and they are experts in understanding your brand. Whether you're considering hiring a copywriter for the first time or wish to take your web copy in a different direction, our team gets to know your business inside and out in order to craft tailored copy that promotes your brand and grows your audience. Connect with us today to book your free consultation!

I recently had the opportunity to transcribe a podcast episode of William Chernoff discussing his evolution as a jazz musician and as a music industry person more generally. It was a true pleasure to work with someone so passionate, detail-oriented, and visionary and I loved hearing his perspectives on learning from failure, seeking out like-minded collaborators, and what Vancouver could look like in 20 years for young creatives & professionals. I heartily recommend signing... up for William's newsletter -- I just did today! -- and keeping an eye out for his 2020 updates. For a snippet of the work that I did for William, please see this post on his website: https://williamchernoff.com/audience You can also check out the full podcast c/o the Todd Donald Show here: https://www.stitcher.com//anchor-podcasts/the-c/e/62731285

We’ve reached 100 likes, woohoo! Thanks for supporting small, female-run businesses. We’ve reached 100 likes, woohoo! Thanks for supporting small, female-run businesses.

I’ve been receiving a lot of questions lately about whether or not I work on professional dossiers such as resumes, cover letters, and performance grants and the answer is YES! The main way I funded my 7 years of post-secondary was through scholarship and grant funding (over $40K of it) and I truly enjoy the process of refining personal narratives to create compelling applications. I also have ample experience crafting professional resumes and cover letters! Part of why ...I started this business was to empower others to go further in their personal and professional pursuits and I would love nothing more than to assist you on your journey. If you’re thinking of applying for a new job, submitting a university application, or preparing to apply for grant funding, let’s talk!