Words at Work Advertising & Marketing
19 Lockridge Avenue L3R 7S6 Markham, ON, Canada

There was a time when Oscar Night was appointment viewing. No more. The viewership for Hollywood's biggest night was 29.6 million, the second smallest audience ever and a long way down from the 43.7 million who watched the stars do the red carpet dance. Movie ticket sales are equally grim, dropping from 1.575 billion in 2002 to 1.345 billion in 2018. My opinion: the drop will continue as long as Hollywood continues to grind out big-budget blockbusters featuring comic book heroes the average millennial could care less about - and will never watch until you know what starts flying.

I couldn't have said it better myself: read these tips and insights from a fellow marketing pro on why your online social media advertising is not working: https://3bugmedia.com/why-your-online-advertising-isnt-wo/

Read about the age of "ME-dia" and what that means for the average small business owner in my latest LinkedIn post: https://www.linkedin.com//advertising-age-me-dia-wolfgan/

Some exciting additions to our Small Biz Help Centre are coming soon. The first will be must reading for any small business owner: how to generate referrals, a vital skill for anyone interested in growing their business. The second subject is just as important: how on-demand HR help makes that vital support affordable for any small business. Our Help Centre (https://www.wordsatwork.ca//help-centre-intro-small-busine) already includes great tips and insights on Law, Insurance, Funding Sources and Trade Show marketing. Have a look and pass on the link to anyone else in the small biz sector. They will thank you.

Do you like our trade show poster on the book freight service offered by our valued client, Universal Logistics, and their UK partner WTA media? It's proof business to business advertising does not need to be boring and bland. Concept and copywriting by Wolfgang Franke. If you would like more of the same, give us a call (905-940-6610) and, yes, inquiries are welcome from other ad agencies, PR firms and marketing companies desperate for a senior copywriter who can give you five words -- or 500 -- to spike sales or warm hearts. Your choice.

Some sobering data for any business that still thinks online marketing is over rated: online sales in 2018 were up 14% while brick-and-mortar store sales were up a paltry 1%. And, oh yes, were are 100% sure we can add some marketing muscle to your online presence. Learn more by visiting our website (www.wordsatwork.ca) or go old school and give us a call at 905-940-6610.

Here is a reminder that the future may not be what you expect, especially if you fail to see a rising threat (online buying ) and make some other big marketing mistakes, including offering sub-par customer service and failing to offer a clear point of product differentiation. The bigger question: why is the store, located in an affluent part of Markham, Ontario, still empty three years after it closed? An even bigger, and more relevant, question: is your small business on the same course?