Natalie Gates Content Writing & Copywriting

Ever asked yourself if you should use "I" on your About page...? Point of view is the perspective a narrative is told from. But it’s not just limited to your favourite sci-fi/erotic/mystery novels. The copy on your website (and all other forms of your marketing materials, for that matter) has a point of view. Or POV as we like to call it in the industry.... It may seem like a minor detail (or maybe it’s just got your brain tied up in knots), but it’s important stuff. So if you’re confused about which POV to use in your website’s copy, swipe through this post. And drop any questions you have below! Totally unrelated: What’s your favourite POV to read when it comes to novels? I kinda dig first person. . . #thecreativegrid #websitecopy #businessgrowth #marketingstrategy #womenwhodo #fempreneurs #copywritersofinstagram #digitalmarketing #marketingtip #marketingcampaign #worklifebalance #virtualassistant #copywritingtips #writingtips #victoriabc #contenttips #beyourownboss #contentideas #contentwriter #contentwriting #yyj #contentmarketingtips #contentwriters #yyjbusiness #creativeladydirectory #knowyourhwy #liveyourpassion #femalefounders #femaleentrepreneurs #smallbusinessowner

For Christmas, my partner and I bought his dad some fancy olive oil from this speciality store. Even though there were hundreds of flavours lining the shelves and we were relative olive oil newbs, we had no trouble finding exactly the right one thanks to the lovely sales associate. She truly made our oily dreams come true. (Sorry for the visual.)... She met us where we were and guided us to just the right place. She showed us what made each oil different and why we should consider buying there in the first place. Why them over the stuff at the grocery store or the Italian shop around the corner? She gave us the low-down of how the products were made, what made them special. She inspired us by showing us all the amazing ways the oils could elevate our food. Your website copy should be like that olive oil sales associate. Meet your reader where they’re at and guide them to the right place. Show them what makes you different, how you do your thing, why they should trust and love you. Show them how their life/biz will be elevated by your services or products. Get them inspired, excited. Olive writing website copy. If you’re extra virgin at it, drop your questions below! @meganmaundrell_photography . . #thecreativegrid #websitecopy #businessgrowth #marketingstrategy #copywritersofinstagram #digitalmarketing #marketingtip #marketingcampaign #copywritingtips #writingtips #copywriterforhire #bcartist #victoriabc #contenttips #blogwriting #contentideas #contentwriter #contentwriting #yyj #contentmarketingtips #contentwriters #yyjbusiness #creativeladydirectory #knowyourhwy #liveyourpassion #femalefounders #femaleentrepreneurs See more

I don’t want to spam people with emails. "How do I write emails people actually want to read?" Sound familiar?... After all, how many emails do you get a week that you don’t open? Maybe they go straight to that mysterious Promotions folder or you delete them right away. Or maybe you’re one of those crazy people that leaves them unread in your inbox forever But, I’m willing to bet there are at least a couple newsletters that you *do* open regularly. The people sending them *get* you. They're entertaining. They’re worth reading, whether or not you're currently in the market for the thing they sell or not. And then, when you aaare in the market, perhaps they come to mind? Or, when they do go into sales campaign mode, maybe your ears prick up? Been there! Swipe through for my top 3 tips for writing emails people want to read and save this baby for later. . . #thecreativegrid #emailmarketingtips #doingthisforme #marketingstrategy #copywriter #digitalmarketing#marketingtip #copywritingtip #copywriterforhire#lessworkmorelife #websitecopy#designalifeyoulove #bcartist #victoriabc#contenttips #emailtips #contentideas #contentwriter#copywritingtips #yyj #contentmarketingtips #copywritersofinstagram #yyjbusiness #creativeladydirectory #knowyourhwy #liveyourpassion #femalefounders #femaleentrepreneurs

Okay, don’t freak out. But when we talk for the first (second, third, tenth) time, I’m listening. And watching. Hard.... And then, afterwards, I'm creeping. I'm looking at your social media. Your ideal client's social media. Your reviews, comments, emails, competitors. And I'm channelling that weird little writer's sense that many of us call "the zone". Many business owners worry that handing their copy over to someone else means it won't sound like their brand--their *authentic* self--anymore. And, man, that's fair! It's a good worry to have. "What if they don't *get* me?" But you may be underestimating my borderline creepy sense of empathy--a copywriter's biggest secret weapon. Not to mention all the research/sleuthing that goes on behind the scenes. I get a BIG ol' shot of dopamine every time you're like "THIS IS ME." So I do whatever it takes to get a hit. And if something doesn't quite hit the spot on the first draft? We ADJUST. It's part of the writing process. And the more we work together, the smoother our tango becomes. Shall we dance? I've got a slot for February full website copy up for grabs! Shoot me a message if you're interested. @meganmaundrell_photography . . . #thecreativegrid #websitecopy #doingthisforme #marketingstrategy #copywriter #digitalmarketing #marketingtip #copywritingtip #copywriterforhire #lessworkmorelife #marketingmanagement #designalifeyoulove #bcartist #victoriabc #contenttips #blogwriting #contentideas #contentwriter #contentwriting #yyj #contentmarketingtips #contentwriters #yyjbusiness #creativeladydirectory #knowyourhwy #liveyourpassion #femalefounders #femaleentrepreneurs

This won't solve all your email woes. But it might help get you out of whatever email marketing box you've trapped yourself in. Emails can be *fun* if you let them (and effective AF). Pinky promise! Your subject line may seem like a flimsy little detail (and it kind of is), but its purpose in life is to get people to open your email. WITHOUT pulling the old "bait and switch" of course. You don't wanna do that. ... Then the *really* good stuff can do its thing (i.e. your hook, body copy, and that sweet, sweet CTA). After all, apparently, 69% of email recipients report email as spam based solely on the subject line. Sheesh, no pressure... So if you're finding your subject lines are falling a little flat, shake it up a bit. Snag my tips and prompts for email subject lines that break through the "blah". Get my guide to email subject lines at my link in bio! . . . #emailmarketing #intentionalbusiness #2021goals #sustainablebusiness #knowyourwhy #servicebasedbusiness #wellnessbusiness #emailmarketingtips #writingtips #emailmarketingstrategy #femalefounders #femalebusinessowner #feedfeed #lovemybiz #doingthisforme #makingbetterchoices #contentmarketingtips #copywriting #emailmanagment #yyjentrepreneur #yyjbusiness #yyjbusinesswoman #yvrbusiness #yvrdesign #wellnessinspo #copywritingtips