XMC Sponsorship + Experiential Marketing

Sending everyone well wishes; hope you’re all staying safe, healthy and positive during this time.

This past weekend Sobeys Inc. banner Safeway partnered with Canadian musician Brett Kissel to hold the first ever drive-in country music concert in support of Food Banks Alberta. Packing eight concerts into two days, together we hosted over 1,400 fans and frontline workers for an exclusive concert experience! Follow @Sobeys & @Safeway to see all the ways our store teams are helping Canadians coast to coast! #OneBigFamily #XperienceIsEverything @ River Cree Resort & Casino

#BlackOutTuesday Black lives matter. Taking today to listen and learn.

Step by step #NationalWalkingDay has the XMC team moving! #XperienceIsEverything

To celebrate #NationalWalkingDay our team is challenging each other to reach 10,000 steps today! @ Toronto, Ontario

Throwback to @mackenzieinvest Base Camp Tour wrapping up their season out west in beautiful B.C . The team had two awesome final stops at both @ferniealpineresort and @kimberleyalpineresort Continuing the annual tradition, our team connected with local skiers and snowboarders, giving away Mackenzie ski buffs, and offered them a chance to win the Mackenzie National contest. It was such a great opportunity to connect with snows sports athletes of all ages this season, and we are eager to bring the Base Camp to ski resorts across Canada again next year. . #BeInvestedOnAndOffTheHill #BetterTogether @ British Columbia

Sending everyone well wishes; hope youre all staying safe, healthy and positive during this time.

Kitchens are made to bring loved ones together! . This past weekend, Safeway concluded its Brand Relaunch across Western Canada by activating at Edmonton Mom, Pop & Tots Fair . In traditional Safeway fashion, we brought joy to families in attendance handing out delicious food samples and one-of-a-kind reusable bags... . #SafewayIngredientsforLife #XperienceIsEverything #FamilyFirst #MadeWithLove @ Edmonton, Alberta See more

Enjoy Jamaicas finest Rum! The Appleton Estate Rum Lounge is now open at the Summerhill LCBO. Its been an exciting brand relaunch of the new Appleton Estate and the newest Rum in the collection, the 8 Year Old Reserve. Once guests enter the lounge they are completely immersed by the scents, sounds and taste of authentic Jamaican culture. Guests have been enjoying handcrafted cocktails, catering by top Jamaican chefs, and even had the chance to meet Appleton Estates Maste...r Blender, Joy Spence! Tag a friend that would enjoy a taste of Jamaica, right here in Toronto! #XperienceIsEverything #CraftedWithJoy @ LCBO

Cheer louder with Safeway! As a proud partner of the #NHL, Safeway never misses an opportunity to cheer for players on the rink In the beautiful Salmon Arm, BC, Safeway came out to celebrate the connection between food and sports.... #XperienceIsEverything #hometownhockey @ Salmon Arm, British Columbia

Knock, Knock; Whos there? Days Inn; Days Inn who? Days Inn Canada, giving away thousands of prizes! . #KnockToWinWithDaysInn has made its debut in Moose Jaw, SK at the Scotties Tournament of Hearts! Curling fans approached the mysterious Days Inn Canada hotel door to claim their complimentary surprise! ... . Knock to Win continued to surprise curling fans at Tim Hortons Brier in Kingston, ON. Take a scroll through some of the winning smiles! . Next stop, Memorial Cup in Kelowna, BC! . #XperienceIsEverything #STOH2020 #BRIER2020 @ Kingston, Ontario See more

Sunshine and blue skies created a beautiful backdrop for competitors as they raced to complete laps in support of @specialolympicsontario & @cgmhfoundation at the 3rd annual @24hbluemtn . The @canadalifeco presence was felt on multiple facets; the base of the mountain was transformed in to the Canada Life Lounge where consumers could relax, sip hot cocoa and stay up to speed on race results via the Canada Life Leaderboard. On top of this, @canadalifeco hosted their impressive 11 teams for a memorable Apes Ski afternoon at the iconic Rustyss in the Blue Mountain village. . #XperienceIsEverything #MyCanadaLife #24hbluemtn #bluemountain #charity @ Blue Mountain Village

The Mackenzie Base Camp welcomed in skiers and snowboarders throughout the Family Day Weekend at Blue Mountain Resort . This Mackenzie snow experience provided some great family fun including free ski buffs, bean bag toss, and a chance to learn instructional ski tips from our #TeamMackenzie Ambassadors. Not to mention, a chance to win a ski-cation in Whistler and a $5,000 Mackenzie RESP! . Two more stops in Ontario, before the Base Camp heads to B.C!... . #XperienceIsEverything @ Blue Mountain, Collingwood See more

First we eat, then we do everything else! This is especially true while touring across the country! Our Safeway Food Experience has hit the road again making stops across Western Canada to celebrate all the little things that make up the #IngredientsForLife . #XperienceIsEverything @ Calgary, Alberta

Roses are Red, Violets are Blue, Xperience is everything and Ashley is due! . #HappyValentinesDay

A little friendly competition had players on hedge! . @puma and @sega have teamed up with @footlockercanada to explore the world of Sonic the Hedgehog. Our Brand Ambassadors challenged the public to go head to head with some of Torontos best Sega players to win a private screening of the new Sonic the Hedgehog movie and a sweet pair of Sega-inspired Pumas! . #XperienceIsEverything #PUMA #SonicTheHedgehog @ Toronto, Ontario

Slice, slice baby.. its Friday! Our Staffing Team is indulging in one slice per successful staffed shift... but whos counting? #XperienceIsEverything #pizza #pizzatime

Canada Life Game Nights continued in the perennial powerhouse, London Knights arena! The arena takeover consisted of a ceremonial puck drop, branded seat drops for all fans in attendance, a charitable contribution during intermission, the Canada Life shooting interactive and Memorial Cup contest in the concourse! Stay tuned for the next stop on the tour... we could be coming to a CHL market near you!... #XperienceIsEverything #MyCanadaLife @ Budweiser Gardens

Every day is a great day for hockey . The 13th annual Best Buy Cup continued the strong tradition of offering an unforgettable experience for 96 Quebec based minor hockey teams. The weekend was highlighted by a record number of female teams that took to the ice in Laval, to showcase their skills! . The icing on the rink? Former NHLer George Laraque, Canadian Womens gold medal winning goalie, Charline Labont and future star Antonin Verreault were all in attendance to pro...vide tips, inspiration and autographs to the next generation of young hockey stars! . #XperienceIsEverything @ Centre de la nature de Laval See more

Be invested on and off the hill . The Mackenzie Base Camp reached its final Quebec destination before heading to Ontario, at the Mackenzie Moguls World Cup event in Mont-Tremblant. Our team was on the hill all weekend long supporting this terrific event, keeping everyone warm with Mackenzie buffs, showcasing tips and tricks from #TeamMackenzie Ambassadors, as well as offering a chance to win the ultimate Whistler ski trip + $5,000 RESP.... . Next stop Collingwood, ON #XperienceIsEverything @ Quebec See more

Kung Hei Fat Choi! . Happy Lunar New Year to everyone! It was an exciting experience for XMC this year, as we had the unique opportunity to participate with @canadalifeco and @balmoralmarketing in the cultural celebrations of this special holiday that took place across Canada . Inspired by cultural tradition, the wishing tree and our trilingual brand ambassadors engaged with a spectrum of multicultural communities on a meaningful and emotional level; hanging personalized... wishes of prosperity, status and longevity for the upcoming Year of the Rat! . #MyCanadaLife #LunarNewYear #ChineseNewYear #XperienceIsEverything credit: @brandoriole See more

Baseball in the winter, thats like Christmas in July! . The Sobeys Food Tour hit a home run at the 3rd annual Toronto Blue Jays Winterfest! Despite the snowstorm, our exceptional team hit it out of the park this past weekend . The bases were loaded with complimentary food, Sobeys customizable reusable bags, and welcoming Brand Ambassadors... . #XperienceIsEverything #HometownHockey #Sobeys #TBJWinterFest @ Rogers Centre See more

Ski + Mackenzie, better together! . Mackenzie Investments invited their trusted advisors up to Collingwood to experience a full a day of ski activities on and off the hill. This included a jam-packed day of skiing, brunch, aprs, speeches, and a Better Together slalom race . #BetterTogether #WeOwnSnow #XperienceIsEverything @ Collingwood, Ontario

A Sobeys hat trick Our year-round mobile food experience continues to surprise Canadians, appearing at Rogers Hometown Hockey in Vaughan to support Sobeys sponsorship of the NHL & Maple Leafs Stay tuned for more stops, more delicious menu offerings and more of our exciting giveaways throughout the year!... #XperienceIsEverything #HometownHockey @ Vaughan, Ontario See more

Xperience, Discover, Score during Canada Life Game Nights . Fans at the Brandt Arena in Regina, SK had a chance to explore the new Canada Life identity, test their hockey skills and enter for a chance to win a trip to the 2020 Memorial Cup in Kelowna, BC! . Our team will be travelling to 9 different locations to share the @canadalifeco Game Night Xperience with Canadians across the country.... #XperienceIsEverything #MyCanadaLife See more

Come visit Torontos most central station and warm up with Best Buy! . This season, XMC brought @bestbuycanada holiday spirit to life by collaborating with TDs skating rink at @torontounion The Best Buy Warming Lounge is a cozy log cabin that serves as a place where skaters and curious commuters can warm up and chat with our team. Full of some of the latest and greatest tech and daily surprises, guests can explore new products and discover the perfect gifts this holiday seas...on! . The lounge features a life-size advent calendar; exciting guests with a countdown to Christmas Day. From December 1st to the 24th Best Buy has been hosting an item of the day national blog contest gifting top trending technology goodies. Each day a prize is revealed by visitors and influencers in the lounge. . Throughout the month, Santa has been visiting the space, giving guests a chance to capture some holiday photos and share early Christmas presents to children on the nice list. . Stop by, go for a skate and experience the cozy experience of The Best Buy Warming Lounge! . #ExcitmentStartsHere #XpereienceIsEverything @ Union Station See more

Happy Holidays from the XMC team!

Thousands of people came together over the course of 24h Tremblant weekend to share laughs, stories and most importantly, support for childrens health and well-being. Canada Life Co hosted employees, participants and spectators in multiple fashions to ensure a truly remarkable experience for all . #XperienceIsEverything

Fresh off the field . Last month, FreshCo had the opportunity to engage with passionate CFL fans during the Eastern Finals game in Hamilton, ON. . The FreshCo brand came to life within a 10x10 space located in the South Plaza of Tim Hortons Field. Consumers were invited to spin-to-win for their chance to claim a FreshCo reusable bag, gift card or branded football giveaways!... . #XperienceIsEverything @ Hamilton, Ontario See more

The Grand Slam of Curling descended on Pictou County and Sobeys was in on the action to show their hometown spirit! . With a relaxing family zone, friendly BAs, complimentary samples, exciting contesting and a live stream of the matches, there was something for everyone to enjoy! Our team was able to engage with fans through a mix of interactive activities, memorable and unique Xperiences and of course, great food! . *Contest now closed... . #TourChallengeGSOC #XperienceIsEverything @ Toronto, Ontario See more

Three words the bring communities together: Sobeys Food Tour . Our kitchen demos, delicious samples, and custom photo bags have been #Xperienced by various communities across Canada since August, with no plans to slow down! . For all our friends out west, keep an eye out for red and white as our trailer transforms into the Safeway Food Tour across western markets. From east to west coast, the Sobeys Food Tour is ... sharing food, inspiring sustainability, and bringing communities together . Tell us where you would like to see us next? (point down emoji) . #XperienceIsEverything #SobeysFoodTour See more

Always remember.

Down for winter? . XMC staff took over Yonge & Dundas square dressing consumers in Uniqlos outwear and mimicked intense Canadian winter conditions; a true test against the elements. . Head to Uniqlo to stay warm this season!... . #XperienceIsEverything #LifeWear #UNIQLOCanada #PromoLife @ Yonge-Dundas Square See more

Celebrate the North . The Championship winning Raptors graced the court for the home opener, their first appearnce since winning the NBA finals! Fans gathered at Jurassic Park once again to cheer and celebrate Torontos own #KingsOfTheNorth. Meanwhile, XMC & @sobeys amplified the excitment by giving fans a chance to play our custom-built basketball game and an opprotunity to win Sobeys giftcards and Raptors branded swag! . ... . #XperienceIsEverything #WeTheNorth #CeleberateTheNorth #GoRAPSGo #PromoLife @ WeTheNorth See more

Hocus Pocus, we need candy to focus . Have a fang-tastic Halloween . #XperienceIsEverything #HappyHalloween

Will you join the Gang? #LongBoiGang . #XperienceIsEverything #Slimfluencers #LBG4L #EGLX #

XMC knows how to keep a secret; we also know how to reveal it! . 9 Simulcasted events across Canada. 15 Olympic Athletes. 2 CBC Hosts. 1 Announcement. . @Sobeys Official Grocer of the Canadian Olympic Team!... . #XperienceIsEverything #TeamCanada #tokyo2020 @ Toronto CANADA See more

Winter-peg, is it? . It was a snowy weekend in Winnipeg for our Safeway #myCFLfamily activation, but that didnt stop Blue Bomber Fans or our amazing team of BAs team from keeping warm with games, contests and a chance to win instant prizes! . Safeway LOVES being the official grocer of the CFL and cant wait to see yall at the Grey Cup in Calgary this November! ... . #XperienceIsEverything @ Winnipeg, Manitoba See more

Gobble til you wobble . Thankful that our colleagues, clients, partners, and friends take eating as serious as we do! . Happy Thanksgiving!