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If you want to make your mark on social media, you need an active presence on Instagram. Here are some business tips for Instagram Marketing in 2019 2019 IG Marketing Tips: 1. Post User-Generated Content ... Leverage your users by posting relevant, engaging and informative content. 2. Brand Theme & Colour Palette Bring a cohesive feel to your page through consistency & alignment in your branding. 3. Diversify Your Content Utilize marketing videos to spark more interest and engagement. 4. Launch An Engaging Contest Boost social awareness & increase goodwill for current + potential followers. 5. Use Relevant Branded Hashtags Use hashtags as mini call-to-actions to drive more engagement. 6. Connect With IG Stories Stories are a fun and personal way of connecting with your audience. Let us help you develop a strategic Instagram Marketing strategy that will maximize your ROI! #digitalmarketing #design #development #webdevelopment #webdesign #graphicdesign #logodesign #digitalagency #marketingagency #seo #socialmediamarketing #creativeagency #entrepreneur #freelance #business #marketing #advertising #userexperience #contentcreation #startup #toronto #youcreations #GTA #instagram #content #contest #tips #trends #automation #influencer See more

When it comes to building a strong brand and reaching the right customers, there really aren’t many things better than Social Media Marketing! At the rate social media is growing, it can be difficult for businesses to know which strategies to deploy and what activities to engage in. That’s why this post is going to discuss four of the biggest social media marketing trends for 2019! 2019 Top SMM Trends:... 1. User-Generated Content This is contented created by unpaid fans that businesses can use to promote their products. It can be in the form of photos, videos and memes. This content personalizes products in a way businesses simply cannot. 2. AI & Customer Service Chatbots and automated messages are beginning to appear and will continue to increase. Adoption rates are increasing due to enhanced intelligence and programming of the latest bot experiences. This can help with providing automated messages to customers who want answers to typical questions. You can currently use chatbots through Facebook’s Messenger. 3. Micro-Influencers In the past few years, social media influencers have become a huge trend. There are influencers on every platform! However, as the number of social media influencers has grown over time, so have their prices. This is why businesses are seeking micro-influencers, who exist in every marketing niche. They typically have less than 10K followers, have genuinely interested followers, are engaging and come across as genuine and trustworthy. 4. Personalization The vast amount of information available online allows for enhanced personalization. Content, products and emails can all be customized based on the consumer’s social media posts, history, engagements, etc. You’d be surprised how much information is available for consumers and their behaviours. Companies like Google and Facebook really know us inside and out. Let us help you develop a complete SMM strategy that will maximize your traffic and ROI! #socialmediamarketing #socialmedia #facebook #instagram #twitter #linkedin #digitalmarketing #design #development #webdevelopment #webdesign #graphicdesign #startup #business See more

Search Engine Marketing (SEM) is one of the best ways to target and convert potential customers! Unlike Search Engine Optimization (SEO), which is organic (unpaid) search, SEM is paid search. SEM allows you to generate traffic to your site through pay-per-click (PPC) advertising. While both practices are essential for businesses to succeed, they have a lot of differences between them. We discussed SEO in our last post so let’s focus on SEM in this one. Here are the fo...ur main benefits of SEM: 1. Cost Control You’re able to set up budgets and put a limit on how much you spend on a daily basis. In addition, you’re able to manage the bid of each keyword to target higher returning keywords. 2. Advanced Targeting Paid search presents with a large selection of targeting options. From location to placement to network targeting, you’re able to have complete control over who sees your ads. 3. Direct Return On Investment (ROI) You’re given tons of data when using paid search. Through goal-setting and conversion development, you’re able to directly link your marketing investment to real returns. 4. Instant Traffic In a fast-paced digital world, timing is everything. Paid search allows you to instantly get placements for the campaigns you’ve set up. You don’t have to wait to begin generating traffic. Let us help you develop a complete SEM strategy that will maximize your traffic and ROI! #searchenginemarketing #sem #searchengine #searchmarketing #search #marketing #advertising #business #digitalagency #creativeagency #digitalmarketing #onlinemarketing #traffic #keywords #roi #freelance #websitedevelopment #webagency #graphicdesign #optimization #toronto #GTA #mississauga #startup See more

If you’re in the digital space and aren’t aware of what SEO (Search Engine Optimization) is, you’re missing out on valuable information that can drastically transform your business! In short, SEO is the practice of increasing the quantity and quality of traffic to a website. It’s done through optimizing the website to increase its visibility within organic search results. The key point is that SEO is organic (ie. unpaid). Search Engines use a complex algorithm that co...nsists of several factors to determine how search results are displayed. Some factors are: social metrics, keyword usage, brand features, content quality, link features, user experience, etc. To successfully optimize your website’s search engine presence, the SEO Pyramid strategy is a great framework to follow. It focuses on the building blocks of Social, Link Building, Keyword Research & Targeting and Accessible & Quality Content. These are some of the most important factors when it comes to SEO, so by focusing on them, you’ll be able to increase your overall online presence and visibility. Let us help you optimize your website so you can maximize your organic search presence! #searchengineoptimization #seo #sem #searchengine #google #yahoo #bing #optimization #digitalmarketing #targeting #keywords #linkbuilding #socialmedia #seopyramid #startup #creativeagency #digitalagency #business #toronto #GTA #websitedevelopment #graphicdesign #campaigns #youcreations #freelance #entrepreneur See more