You Get Me Agency

I've been thinking about this quote from Simone de Beauvoir quite a lot since the pandemic hit, and this is one of the reasons why I want to study and educate people on Inclusive Marketing. We can't let go of all the achievements we had so far, and we still have so much to fight for. #inclusivemarketing #socialchange #socialchangemakers #socialmarketing #socialmarketingtips #socialjusticeeducation #socialjustice #maketheworldabetterplace #changeforthebetter #causedriven #consciousmarketing #intentionalbusiness #latinasinbusiness #latinaentrepreneur #latinabusinessowner #womenwithvision

More food for thought for you Have a lovely weekend! #femaleentrepreneur #ladyboss #womeninbusiness #womeninbusinessrock #empoweringwomen #girlbossmovement #socialchange #socialchangemakers #socialmarketing #socialmarketingtips #socialjusticeeducation #socialjustice #maketheworldabetterplace #changeforthebetter #causedriven #consciousmarketing #intentionalbusiness #latinasinbusiness #latinaentrepreneur #latinabusinessowner #womenwithvision

The theory of the frozen heart says that we're numb from all of the violent communication that surrounds us. We are impacted by so much information in so little time, that our brain - and heart - is now frozen. It can be a result of our body trying to protect ourselves from negative reactions, but it can also be that we're receiving more information than we can absorb. If you want your business to join the social justice conversation and to create a more inclusive communicati...on, I recommend that you select the sources that are bringing info to your life (I hope that I'm included there!). Try to filter profiles and websites that use non-violent communication and trustworthy sources. #femaleentrepreneur #ladyboss #womeninbusiness #womeninbusinessrock #empoweringwomen #girlbossmovement #socialchange #socialchangemakers #socialmarketing #socialmarketingtips #socialjusticeeducation #socialjustice #maketheworldabetterplace #changeforthebetter #causedriven #consciousmarketing #intentionalbusiness #latinasinbusiness #latinaentrepreneur #latinabusinessowner #womenwithvision

As I promised on the last post (go back and read it in case you haven't yet!) I'll share all the lessons that I learn while studying how to communicate in a more inclusive way. The first step that I took was registering for an online course that I barely know, but I already love (if you translate this to Portuguese, I swear it's funny). "u.lab: Leading From the Emerging Future" is a course created by the Massachusetts Institute of Technology (@mitpics) that envisions to discu...ss how we're going to lead and interact after disruptive times. Disruptive means that the future is going to be different from what we are currently living. If you see the graphic in the second picture, you'll notice that people are searching for the word "disruptive" on Google more than ever, which proves that we're going through some big changes in our society. We don't know what the future will look like, but we know that the evolution of the economy and education relies on connecting our emotions to our heads and hands. I'll let you think about that for a few days and I'll bring more food for thought later. Bye! #femaleentrepreneur #ladyboss #womeninbusiness #womeninbusinessrock #empoweringwomen #girlbossmovement #socialchange #socialchangemakers #socialmarketing #socialmarketingtips #socialjusticeeducation #socialjustice #maketheworldabetterplace #changeforthebetter #causedriven #consciousmarketing #intentionalbusiness #latinasinbusiness #latinaentrepreneur #latinabusinessowner #womenwithvision #inclusivemarketing

Like many of us, I've been reflecting a lot on how I use my time, how my actions reflect on other people's lives, and what I can do to be a part of a bigger social change. I love doing what I do, and after studying communication for 4 years for my bachelor's degree + many years analyzing and studying the digital world, I believe in the power of our words more than ever. Other than communication, I've been studying feminism and online activism since 2014/15, and I can't believ...e that this is the first time that I'm considering using both of these fields together. There's no social change if we can't communicate properly; There's no social change if we don't prioritize women rights; There's no social change if we don't consider intersections; And nowadays there's no social change if we close our eyes to the online world. From now on, I'm going to start a journey that probably won't have an end, but for sure will bring me a lot of growth. I'll share all the lessons I've learned on how to communicate in a more inclusive way, how brands - small or big - can use their social media channels to generate social change, and how an entire chain (company, employees, and consumers) can benefit from living in a world where social change is the norm, not the exception. To be honest, my heart is beating faster while I write this. I am so excited to be here, connecting with you, starting this journey. Who wants to join this journey with me? (I feel like I've asked this question recently, but that's ok) #femaleentrepreneur #ladyboss #womeninbusiness #womeninbusinessrock #empoweringwomen #girlbossmovement #socialchange #socialchangemakers #socialmarketing #socialmarketingtips #socialjusticeeducation #socialjustice #maketheworldabetterplace #changeforthebetter #causedriven #consciousmarketing #intentionalbusiness #latinasinbusiness #latinaentrepreneur #latinabusinessowner #womenwithvision

All right, let's all be honest here. Sometimes it's hard to keep track of all the social media updates happening around the world. When you finally thought that you were nailing Instagram, they came up with Snapchat, and Instagram Stories, and freaking TikTok. Now that you are on top of everything, people came back to Facebook to watch lives. OMG! Ok, you can start by slowly breathing in and out. Then you have to remind yourself that the internet world is constantly changing,... and you don't have to become an expert in all of the apps at the same time. The one thing that you have to have is a website, just in case all of the social media platforms suddenly disappear - who knows? Then take one step at a time. Become really good at one platform, like Instagram for example, and once you're feeling confident enough you can take a new one, like TikTok. Of course, it's always good to go with the flow and be where people are, but you don't have to feel the pressure of being in all places at the same time. Be respectful of your limits and do your best to communicate with your audience. Being an entrepreneur isn't easy and if you keep putting too much pressure on your shoulders, you're going to create meaningless content in all social media platforms, which is NOT what we want! Girl, let's be smart and think strategically. Oh, and of course, follow profiles that teach you more about social media so you can learn everything organically while you're scrolling your feed.

I've had a couple of Brazilian clients who live in Canada for the last six months who face the same problem: they don't feel confident enough to create content in English, but they want to target Canadian audiences. If you're going through the same thing, let me tell you the same thing as did to them: if you don't start today, you'll never do so. Writing is practicing. It doesn't matter if it's in your mother language or not, you'll never get better if you don't practice, so ...you should start as soon as possible! Of course that no one likes making grammatical mistakes, but we live in a globalized world, and if your clients can't understand that sometimes you might make one mistake or two, then you have to analyze if this client is actually worth your time and energy. JUST SAYING! Creating content in English will help you with targeting more clients and increasing your social media reach. You're amazing for speaking two languages (or three, four, five...), you should be proud of yourself! Immigrants, let's run this crazy world!

Doing a project by yourself is HARD. If you have ever tried to be an entrepreneur/influencer/blogger/YouTuber, I'm sure that you have faced so many moments where you had to reimagine your project, and I think I have come to this point. ALREADY. Less than one year before I officially launched You Get Me, I can see clearly the path that I want to take. From November until now I had sooo many amazing clients and each of them was special to me in a unique way. I've learned so mu...ch in so little time! After doing five personalized mentorships about digital marketing, I've realized that that's what I love to do: TEACHING! So I'm going to focus on that. I'm going to focus on leading amazing women into success. I'm going to help as many women as I can because this was the heart and soul of You Get Me since the first day. COVID hit me HAAARD. I've spent three months deep-diving into personal growth and working really hard on my full-time job, but now I feel like I'm ready to slowly get back here. And I'll probably disappear again because I already understand my personality and I'm in peace with who I am. But I'll always come back because there's one thing that has been constant in my life: I love seeing women succeed. I love understanding more about feminism. I love fighting for equal opportunities for women. And by mentoring women, I feel like I'm helping to see more badass entrepreneur women succeed. So yeah, I'm here again, who also is still here with me?

Asana is one of the most popular apps from project management and I LOOOOOVE it. You can use it to manage your entire team, or just to keep track of all of your own tasks. Organization is always the key when I'm not feeling creative or productive, and Asana always helps me with that. I'm a visual person, which means that I understand things better when I can see a visual representation of that. With Asana I can organize my projects by colors, which also gives me a better sens...e of how many hours I'm spending with each project. It's easy to use and pretty at the same time (which we all love, right?). You can download the app or use the website. OH, and again, this is not an ad, I just love recommending good apps and websites for you.

Quality over quantity, always! Yesterday I shared some thoughts about the Coronavirus and our current situation, which makes me think a lot about something I truly believe and always advise my clients: prioritize quality over quantity. And there's even a term for that, SLOW BLOGGING. ... The first time I ever heard about it was when one of my favorites influencers, @natalyneri, created a video about it. She said that slow blogging is crucial not only to our audience but for us, content creators. When you start thinking that quality transcends quantity, you guarantee that your audience will always get the best from your posts, and you prioritize your mental health at the same time. This is a win-win situation! I would rather write 3 good posts per week than 7 posts that won't be valuable to you. Who else agrees with me?

Hey girl I know that this situation is scary and might be setting you back in a lot of ways. Your business might not be running the way you expected, and your energy has never been so low. Believe me, I get you. I've been struggling to create content for a while, and this feeling is getting worst day by day. But I've decided to do my best and be gentle with me at the same time.... Don't feel frustrated if you're not being as creative and productive as you used to be, but try to create a routine to keep your brain and body healthy. Even if you don't have any clients at the moment, you can still invest in your business. Try to study more about social media, engage more with your audience (they are online now more than ever), learn new things related to your business, but listen to your mind and body. Give yourself some breaks. Don't try to be productive just because you're seeing a lot of people doing online yoga classes, studying 100 courses, and taking care of a toddler at the same time. Each person has its own pace, and you shouldn't compare your journey to the others. I also want to let you know that I'm here in case you're feeling lonely. I've been playing a lot of online games with my friends, doing online video calls just to chat, and cooking more than ever. If you want some company, I'm here for you

Do you know what is a flat lay? It's a picture taken from the above of a collection of items laid out on a flat surface. It's very common on Social Media and it will help you conquer the feed of your dreams! If you want to learn some techniques and inspirations, you HAVE TO follow @coolflatlay. Her work is absolutely perfect!

When I first created You Get Me Agency my idea was to create content for small businesses and that's all. Now that I've started doing 1:1 mentorships, I found myself in love with teaching, and I feel like this is one of my gifts! So if you feel like going through a new path makes sense to your brand and to who you are, don't be afraid of making the decision to change everything and start again!

Wondering why people aren't following you and liking your posts? If you're posting only about your products and discounts, that's probably the reason why. You have to deliver meaningful content for your followers so once they start following you, they keep engaging with your posts. Start by including these types of content to your calendar: Content that generates some sort of emotion: something funny or emotional. Think about ways to engage your audience with the product ...you sell Content that teaches something: you must prove your expertise. Teach them everything you know about your business! Content about you: people want to see content about people, not brands. Tell more about you and your story so your followers can relate to your brand Have you ever thought about adding these subjects to your content plan? And if you're already doing that, let me know if it's working!