Zero In

Only 2 weeks left until this free webinar! Learn tips on how to make sure your product, service, and #customerexperience resonates. Increase #customer #engagement, customer #loyalty, and customer #retention ... Plus, there will be a free give away for a dowload of the audiobook version of THE ZERO IN FORMULA January 27 at 12:00pm EST Don't miss your chance to register. Sign up through EventBrite - link in the comments See you there!

It's never a bad time to subscribe to the Zero In mailing list. You are not inundated with daily emails asking you to buy stuff (I hate those emails). You are not subjected to shameless promotional content (those are even worse).... What you do get is an email a few times a month with the articles, videos, strategies, and templates that can help you and your business be more customer-centric and innovative. If this sounds like something you may enjoy, subscribe using the link in the comments.

What was on the back of Santa's sleigh for you this year??

Check out the Fast Leader podcast on iTunes where Dennis Geelen, Founder of Zero In was recently a guest talking about customer centric innovation https://podcasts.apple.com//fast-leader-show-c/id963935043

It's Christmas...Time to Give Away a Gift! If you are a customer success or customer experience professional, you are going to want to attend the CX Summit 2021 taking place online January 28. At this event you will learn why CX is the driving force in a complex and more digital world.... Live from 10 countries, more than 18 global CX gurus and leaders will present ways to create, deliver and optimize best customer experiences and will answer the question What Makes Today’s Most Successful CX Leaders? So what is the Gift? I am inviting you to register now using this link https://www.cxsummit.gr/ref/geelen/?r=geelen and use the promo code 'geelen' to receive a 10% discount off your registration. Merry Christmas!

Some companies plant their roots on the foundation of being customer centric and innovative. They become the Taj Mahal of organizations Start 2021 off with a strategy that will take your business to the next level

Want to get multiple copies of the best selling book The Zero In Formula at a discounted rate? Contact Zero In to discuss a bulk order today.

What time is it Big Ben? It's time to fight the battle of indifferent customers and a complacent company culture!

The Easter Island Heads A thing of beauty

Speed and Accuracy are the FOUNDATION of any great #customerexperience Chapter 6 of The Zero In Formula dives into how to design and implement the ultimate customer experience for your business. Here, the concept of the CX House is introduced and the belief that NO great customer experience can happen unless SPEED and ACCURACY (i.e. customer transaction processing) are at the foundation.... Think about it. Have you ever had an experience as a customer where the service was delightful, the product quality was great, the brand resonated with you and your values....BUT...your transaction took way too long or they got something wrong? NO. You would likely be quite frustrated! As we approach Black Friday, with a huge surge in online shopping due to COVID19, it is critical that ecommerce shops deliver a speedy checkout experience. If you are brick and mortar retail store, make sure that customers are not standing in long lineups at your store. Give people several options to to pay quickly for their transaction. Make sure your foundation is in place before focusing on the bells and whistles for your customer experience!

WHAT'S YOUR COMPANY'S CCI SCORE?? Attracting new customers is not the end goal. If it were, then good branding and marketing would be all you need! Sure, you need good branding and marketing to get customers in the door.... But your goal is then to retain those customers so that your branding and marketing dollars are not wasted. You want your customers to STAY with you. For this to happen, customers must RESONATE with you, your products, and your services. This is what set's your business up for long-term success. How do you get there? This only happens when you have built your business on the principles of being #customercentric and #innovative. Now customers resonate with you because you invest your time and effort in knowing and understanding them...and then...you invest time and effort in finding new and better ways to serve them. For a disruptive and sustainable business...START HERE! There are certain principles and practices you should be implementing to ensure that you are a customer centric innovative (CCI) company. Want to see how customer centric and innovative your business is currently? Take the Zero In - CCI Assessment. Gain insights into where your CCI strengths are and where you have areas of opportunity (link in the comments)

The Zero In Formula goes Hollywood

When they collide...

If two brands are indistinguishable, why buy from one instead of the other? Price? Convenience? Circumstance?... Why put your customers in this position where they may or may not choose you? Build your company on the pillars of being #customercentric and #innovative. Then customers will resonate with and be loyal to you and your brand. If you are building a business...START HERE! If you need to transform your business...START HERE! If your business is currently indistinguishable from your competitors...START HERE!

Red sky at night....sailors delight. A customer centric and innovative company....a business owner's delight!

Decisions are made based on emotion Sometimes all the stats, data, and logic in the world might not be enough to compel someone to make a decision. But if there is an emotional attachment tied to it, a decision can be made much more easily.... What does this mean for your business? What emotions do you want your customers to feel when they think of your brand, your product, your service, or the experience of doing business with you? What can you do to help evoke that emotion? Give your customers a compelling reason to resonate with your business. Help them make the decision of doing business with you an easy one. Have a listen to a sample of the audiobook version of The Zero In Formula where this is discussed in much more detail. #customercentric #customerexperience #empathy

Zero In is here to help businesses solve the problem of 'indistinguishability'. This is done by helping companies become as customer-centric and innovative as possible. When you are more customer centric, everything you do is about the customer. You are intentional (maybe even fanatical) about knowing who your customers are, why they want or need your product or service, their habits, their trends, and their challenges.... This information is then used to find new, creative, and innovative ways to serve your customers. It results in a customer experience that makes them resonate with you and your brand. To go from customers into fans. When you create a culture of innovation, you become a flexible business, and your teams become idea machines. No longer do you blend in with your competition. There is differentiation, and for all the right reasons!

Is Your Business Sticky? Join me January 27 at 12:00pm EST for this FREE lunch and learn webinar where we will be talking all about Customer Retention During the Pandemic This lunch and learn is provided in partnership with Zero In and Community Futures Peterborough... Learn how to make sure that you are designing the utlimate customer experience that resonates with your ideal consumers, clients, members, or patients. Increase Customer Loyalty Increase Customer Retention Increase Revenue Solidify your business Learn more register on Eventbrite (link in the comments)

Just where is The Zero In Formula going to show up next???

The Grand Canyon is such a vast landscape. Just how many copies of The Zero In Formula are actually in this picture???

The Eiffel Towers sure lights up beautifully at night (should The Zero In Formula be translated into French )

As a business leader, you are facing challenging times. Where do you start in order to set your business up for long-term success? The answer - Customer Centricity and Innovation (CCI)... For any successful business, this is where the story begins. Become more Customer Centric - Increase your customer engagement and loyalty...turn your customers into raving fans of your brand! Develop a culture of Innovation - Set your teams up to be flexible and creative idea machines! Now is the time to be investing in yourself and your business. Purchase your copy of The Zero In Formula today to see what CCI means for your company.

Cut Through The Noise! Has life ever been busier? Between the constant information coming at us through social media, newspapers, TV, and so on....we are inundated.... With all the extra things being thrown at us this year due to the pandemic, it can be overwhelming. If you are a business owner, executive, or manager, where do you even start when it comes to leading your business through all of this? Let alone trying to set yourself up for long-term success. Cut through the noise. Focus on being as customer-centric and innovative as possible. When it comes to building a disruptive and sustainable business, this is where the story begins...

Understanding your customers and then intentionally designing the experience they have with you, your brand, your products, and your services is a game changer Increase customer engagement, loyalty, and retention Differentiate your business from the rest Become the company that customers crave doing business with ... Turn your customers into fans Take your business to the summit Contact Zero In to see how we can help design the ultimate customer experience for your business.