ZGM Modern Marketing Partners

This Year at ZGM: When COVID-19 struck, @calgaryunitedway wanted to encourage safety through social distancing while also making sure their community’s most vulnerable felt connected and supported. We created these transit ads, newspaper ads, and t-shirts with United Way’s campaign message that's only visible from a safe distance, 6-feet-away. See some of the campaign collateral here.

While 2020 might go down in history as the most-hated year of the millennium, it did teach marketers a thing or two between our anxiety naps. This Week at ZGM: Jill Scheyk (Account Director), gives us a fresh take on everything we learned about marketing in 2020!

This Year at ZGM: As South Island Pie Co started entering Sobeys and Safeway, there was a need to help increase awareness. They let us play with their creation story and their New Zealand history to come up with a fun campaign to help stand out. Next time you're in Safeway or Sobeys, make sure to pick up one of South Island Pie Co's meat pies! : Tom Gunia

Did you know that approximately 80% of podcast listeners listen to all or most of each episode of series they enjoy? ICYMI: Derek Hovinga (Lead Generation Strategist) chats about the types of content you should create to get you new customers!

In a year filled with a global pandemic, facemasks, copious amounts of hand sanitizer, never-ending Zoom meetings and even a toilet paper shortage. There was still some pretty amazing holiday advertising. This Week at ZGM: Ashley Cameron (Account Manager) is here to share her annual review of the TOP holiday campaigns. So make yourself a festive drink and watch some pretty creative holiday ads.

"Getting familiar with aligning our efforts around outcomes is extremely powerful. The more we can get in the habit of describing work in terms of actions that drive results, the more value we can hope to provide, instead of just more stuff." ICYMI: Scott Irwin (Product Design Director) shares his thoughts on the importance of focusing on the outcome.

Meet Laurel, our new Public Relations & Communications Specialist. With more than 15 years of award-winning journalism, reporting experience in a newsroom, and PR experience portfolio, Laurel has written, edited, managed, and presented various content daily. Laurel recently worked with Global News as a senior reporter and developed a parenting segment for the network, building it into a national TV, radio, podcast, and digital media segment.... We're so excited to have her join our team.

Executing chaos. How does anti-process translate into mural form? This Week at ZGM: Brooke Langmaid (Graphic Designer), details the process of creating our new ZGM mural in our Edmonton office!

Do you love working on exciting campaigns with an energetic team? We're looking for an Account Manager! Apply HERE

ICYMI: This week we launched a survey to understand what the value of HOME means to you. Take our quick survey here.