Norco Bicycles

It's the weekend and its time to Boogie! Dave Herr | #NorcoSight #RideAligned

Every trail is unique. Every rider is unique. Hand select the Sight that best suits your taste and style with Build Your Ride. https://bit.ly/3bFhUmf | #NorcoSight #BuildYourRide

From celebrating victories, to lamenting regrets, and re-tracing the tracks that have brought her to where she is, Jo Peters muses over her life's journey in An Ode To Fall. Watch it here: https://bit.ly/2SdTyXO | #NorcoBicycles

Every Fall, you’re drawn back to your favourite trails before the weather turns, because you’re afraid it could be the year’s last ride. Watch An Ode To Fall here: https://bit.ly/35TUfO2 Jo Peters Alex Martin | #NorcoBicycles #LimitsBeDamned

Jo Peters, Norco Women’s Ambassador, muses on her life’s journey while communing with Kelowna’s Autumn trails in An Ode to Fall. Tom Richards | #NorcoBicycles #OdeToFall

Nick Clark, otherwise known as Rowdy Flow explores the threshold between serenity and pure disorder in his latest edit 'Wyoming RAW' Drew Blankenbecler | #NorcoBicycles #NorcoSight

For its eighth consecutive year, the Enduro World Series rounded out the 2020 season with a stop in Finale Ligure, Italy. After a fiercely competitive race both Anita and Caro Gehrig crossed the finish line in 5th and 9th place respectively - placing both riders in the top ten as they head into yet another off-season. TwinsMTBRacing | Sven Martin Photos | #EWSfinaleligure

Norco ambassador, Aric Duncan enjoying a little PNW tech FlowPhoto Co. | #NorcoBicycles #NorcoSight |

Today: Back for its eighth consecutive year, the Enduro World Series makes its third and final stop of the 2020 season here in the picturesque town of Finale Ligure, Italy. With a total distance of 61kms spanning four stages, this classic venue offers a variety of terrain types ranging from high-speed flow sections to highly physical tech-gnar. Top it all off with some local gelato and you've got yourself one heck of a season-ender! TwinsMTBRacing | Sven Martin Photo | #EWSFinaleLigure

Make the Sight of your dreams a reality with Build Your Ride. It’s your bike. Build it how you want. 2021 Sight's online now! https://bit.ly/3bFhUmf | #NorcoSight #BuildYourRide

Factory Team athlete, Elliot Jamieson ditches class for hero dirt Cole Nelson | #NorcoBicycles #NorcoSight #RideAligned

Norco ambassador, Trevor Attridge is the kind of guy who will put in a full day at his 9-to-5, then crush out laps until sunset on the gnarliest trails in the area day in, day out. Watch Clocked Out, by Max McCulloch | #NorcoSight #RideAligned

Fall is in the air and the dirt is pristine Emmett Hancock | Niall Pinder | #NorcoSight