Trailblazer Writing
800 Upper Paradise Rd L9C7K9 Hamilton, ON, Canada

Virtual Summit for B2B Digital Transformation -

The Challenge: Creating awareness is the first step in the marketing process. Your sales will be limited without top of funnel activities that let prospects know you exist. Infographics are the perfect marketing tool for getting attention and explaining the need for your product in a visually compelling way. Increase the impact of your message with relevant facts and statistics. [ 128 more words ] https://trailblazerwriting.com/infographic/

Project Strategy: Case Studies tell the story of how a customer successfully used your product. They are one of the most effective marketing tools for increasing your B2B sales. They're used to help sell complex, expensive or innovative products and services. Client: IQMSProject: Case Study written by Derek LittleObjectives: Bolster sales with social proof of client successMarketing Piece: [ 140 more words ] https://trailblazerwriting.com/case-study/

Project Strategy: Feature news articles are human-interest stories that focus on people and opinions. They contain a news angle such as current events, trends and progress. Client: Morpheus.NetworkProject: Public Relations Article written by Derek LittleObjectives: Build awareness for use of client’s product by the U.S. government, differentiate product, increase company’s credibilityMarketing Piece: Direct Link, Reprint Process: [ 119 more words ] https://trailblazerwriting.com/feature-news-article/

Project Strategy: Landing Pages play a critical role in generating website leads by restating the offer, summarizing the main benefits, and spelling out exactly what the reader is getting or buying. Client: New Perspective Project: Landing Page written by Derek LittleObjective: Lead ConversionMarketing Piece: Direct Link, Reprint Process: My first step was to meet with the New Perspective team understand their goals. [ 105 more words ] https://trailblazerwriting.com/landing-page/