Writerburg Media

Now is a great opportunity to learn from your couch. Since COVID-19 took me out of the classroom, I've migrated all my face-to-face Sask Poly courses to video lectures. Students requested closed captioning, so I've been uploading to YouTube as I go. To help me celebrate the end of the winter semester, you can watch them, too! (They aren't perfect - and my cat likes to make impromptu appearances.)... Learn things like beginner logo design, how to write effective headlines, job search strategies, customer service, effective digital communication, Advanced Word, and more! All from the comfort of your living room. Psst... The videos likely won't be posted for long, so if you'd like to view them plan to do it soon. #personalbranding #digitalmarketing #socialmediamarketing Happy Spring! -Amy

These community managers went there.

#UPDATE This August, you have an opening to onboard with me. If you're wondering what type of work I do, I've included examples of projects I've completed this year: *drafting annual digital marketing strategy which includes both digital and traditional media tactics. ... *auditing website and usability to optimize user experience. *developing guidelines for website copy to achieve consistency in tone and brand. *updating curriculum to instruct post-secondary students on how to develop a digital marketing campaign using social media production techniques. *freshening visual brand for a 30 year old business. *critiquing numerous resumes and cover letters on format, tone, and grammar. *facilitating many in-class workshops on writing for business. It's been a busy year - and it's only May!

Did you know there's a lady behind the Writerburg desk? Bubbly new businesswoman pics courtesy of local Saskatoon photographer, Chelsea Klette Photography. Thanks also to Holly Decker Makeup Artistry and @meaghancarr.hdma for making me look like myself, only better. Please tell me this screams, "She means business, but doesn't take herself too seriously!" ;)... #womensupportingwomen #womenentrepreneurs #newyear #portrait

How do you tell a simple, yet profound story? Here are Pixar's 22 rules.

New Year, Old News. Instead of disrupting revenue models, the business model for journalism has time warped to the 19th century. Expect:... Higher reader engagement with brazen, biased writing. Products and events instead of ad dollars. Subscription tiers to support dissemination.

Irregular verbs explained.

Now more than ever soft skills are in demand. Hard skills are being replaced by machines. Focus on developing your critical thinking, research, and communications skills.

Finally! An article about data analytics that makes sense to content producers. Three Key Takeaways (TL;DR): -Don't live and die by page views -Build a custom Content Performance Index (CPI) that reinforces your company's unique goals... -Reward engagement above all else https://contentinsights.com//the-future-of-editorial-anal/

FYI: Today, Facebook had a bug that launched "hate speech" button on all posts. Details: https://www.usatoday.com//why-facebook-asked-us/568940002/

Confidence doesn't come from outside recognition. If you're struggling with self-destructive behaviours, here are a few tips I thought were worthy enough to share with you: Blog: https://sparkle.hillbergandberk.com/distinguishing-doubt/

#JerseysForHumbolt

Personal branding is very hard to master. Even the greats have struggled with it, so don't be ashamed. This post is a break down of homepage development using page history of internet-famous entrepreneurs. Check it out here: https://thrivethemes.com/homepage-history-personal-branding/

I've noticed this search traffic trend in my site analytics. Convince and Convert took the time to study theirs and share the data. People need to be able to find you without social media. That means an engaging, search-optimized website is your number one most important property online.

This brings me joy.

While I'm fixing apostrophes in my head, this guy is making it happen!

Get to know a little more about the face behind the keyboard. Very honored to be invited to share my professional story with this brand new Canadian career blog. If you have a unique career story, get in touch with Elena Anna Fenrick. She is searching for interviewees.

Businesses are busy. Don't make the mistake of being too busy to improve. #POLL Which content marketing skill would you like to learn the most? 1-writing for digital audiences 2-using keywords to optimize your reach... Growing your business effectively into the online arena requires a savvy approach to writing. Words matter now more than ever before. Hit the "Contact us" button to see when the next public workshop is booked!

I don't write books. I have a superpower that enables me to turn words into money for my clients. Maybe one day I'll write a book to teach you how. ... But for now just know that I am not a book writer. -A

Something to try in 2018. Set your goals with a monthly dashboard.

A pun for the holidays!

Free education offered from 200 universities for those looking to learn everything. Course titles that jumped out at me: "Beer Matters" "Digital Culture and Writing"... "Agile Software Development" "Advanced Data Mining with Weka" "Fake News, Facts, and Alternative Facts" Link via Medium https://medium.freecodecamp.org/200-universities-just-launc

The bulk of what I do as a writer.

#SaveTheDate On October 11 at Innovation Place, discover how to listen strategically to capture your customer's attention online. The techniques discussed have been learned through both my own personal years of experience in media and cutting-edge strategies from experts in the digital marketing industry. ... At the end of this 1 hour lunch and learn, you'll have an opportunity to practice your fresh skills on a piece of your content that needs some extra punch. Get full details here: http://www.innovationplace.com//LL-GrowYourBrandwithCustom

Data is a very important key to creating content that gets results. It's also like a foreign language that takes practice to understand. Learn about AI and Machine learning with me at Ladies Learning Code - Saskatoon Chapter on September 23. https://www.eventbrite.ca/e/saskatoon-national-learn-to-cod

EVENT LINK SASKATOON, SASKATCHEWANSocial Media Breakfast Saskatoon (SMByxe) is pleased to announce the September 2017 Topic: Rebranding in the Digital Age As your company grows, it will need a new skin, proposition and values. It's an inevitable process that most businesses eventually have to work through. But what are the steps in establishing a brand for the digital age? What comes first: appealing to social media audiences, or taking a broad view of both offline and online activities? [ 867 more words ] https://writerburg.com/smbyxe5-rebranding-in-the-digital-a/

The best way to differentiate? Making your campaign personal. The words you choose say a lot about what makes your product or service different. (Via TAKCAM founder Kat)

A good read from the ACLU on why we should work to defend free speech even if we disagree with the message. Highlights: -free speech doesn't equal no consequences for actions nor the inability to respond -violent, armed marches intended to silence other groups are not protected under free speech... -who decides which messages need to be silenced and which are permitted to be heard? This is an important topic to understand as there is a cost to regulating fundamental rights. This is not an agreement whatsoever with dispicable hate speech. It is an explanation on why protection exists and how we should respond with reason. In Canada, we have provisions about hate speech. 7 in fact. And you can go to jail for it. However the law is a little murky and rarely put into action. Read more about that in a 2011 article from the Globe and Mail: Canadas law on hate speech is the embodiment of compromise. https://beta.theglobeandmail.com//canadas/article22520419/

Prompt Payment Legislation would benefit more than just construction contractors. Check out the full details here: http://sreda.com//uplo/2017/08/Prompt-Payment_Aug10.17.pdf

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