Eighty-Eight
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Catch our VP of Business Development Fatima Zaidi chatting about how to market pot edibles and cannabis-infused beverages under the new regulations on BNN Bloomberg:

Whether it's a celebrity dog trainer or a Canadian business icon, our team has some insights into how to pick the right spokesperson to tell your brand's story. Check it out on the blog:

We're ISO talented folks who know how (and love) to solve problems using creative solutions! If this sounds like you, check out our job postings for a Senior Graphic Designer and Design Intern! We'd love to hear from you - learn more about the roles and apply now! Send your resume and portfolio to [email protected] http://eightyeightagency.com/careers/

Over a year ago we were happy to test out Vacation Fund's offering. Today, we're reaping the rewards and sharing our experience with CBC News. Read all about it here:

Life hurls all sorts of B.S. our way. Our PR Account Executive read 'The Subtle Art of Not Giving a F*ck' to learn how to live her best life and stop caring about the stuff that doesn't matter. Give it a read here:

Our VP of Business Development Fatima Zaidi can now add founder to her resume with the founding of her company Quill Inc. Listen to her chat on the Float or Founder podcast where she talks about what it takes to get your idea off of the ground.

Our client LowestRates.ca found that 4 in 10 Canadians are unaware that mortgage rates are negotiable, so they're trying to shed light on this ambiguity. Read more about what their survey found and how you can find out more:

Wondering how women-owned businesses get funding in Canada? Join Fatima Zaidi and other panelists from Female Funders and Sampler for Canadian Women's Chamber of Commerce's A to Z Funding Event! Get your tickets now:

Gone are the days of counting and comparing Likes on Instagram. We've eulogized the feature for our latest blog post, in the hopes of welcoming a more authentic future. Give it a read and let us know what you think about the change:

A new report from Female Funders and Highline BETA shows that 15% of partners at Canadian VC firms are women compared to 13% in the US. Despite this, most LP dollars are still going to male leadership. Read about all the findings in this BetaKit article:

Calling all entrepreneurs! We're thrilled to be a part of this year's #TELUSPitch contest. Pitch your idea to TELUS Business for a chance to win $100,000 and pitch your idea to Arlene Dickinson! Here's everything you need to know:

The indicators that it might be time for a rebrand aren't always clear. In our latest blog post, our Art Director weighs in with some thoughts to consider, examples from other brands, and signs to look out for to help you know if it's time. Give it a read here:

Since voice is the talk of the town, we decided to chat with Braden Ream of Voiceflow for some insights on why brands need to start in voice sooner rather than later. Check it out on our blog:

As consumers, marketers and designers we're in search of smarter, better, future-friendly packaging. We take a look at some brand misses and explore other great options with TerraCycle Loop and Unboxed Market. Read all about it on our blog:

Good news for the savvy PR minds out there who have been hoping to join our team - we're hiring a PR Account Manager. If you love snacks, are a creative thinker, and have a strong understanding of the media landscape this might be the perfect fit. Learn more about the role here:

Imposter syndrome be damned - we got this! In our new blog series, we're shining a light on some of our non-traditional backgrounds and how they make us even better at our jobs. Check out today's post to learn what psychology and biology have to do with strategy.

Join our resident sales guru Fatima Zaidi on March 20th as DYPB - Discover Your Personal Brand hosts the 'LinkedIn Locals Toronto: Women Breaking Barriers' event. Don't miss out on this panel of amazing women talking about shattering glass ceilings, grab your tickets here:

To celebrate International Women's Day we spoke with some amazing women leading the way in weed. Check out our latest blog post to hear what Jo Vos at Leafly, Alison Gordon at 48North, Jen Newton of HIGHTEA podcasts, Melissa Rolston Team MD, Amanda Daley of Canopy Growth Corporation, Anja Charbonneau of Broccoli Magazine, and Rosy Mondin at Quadron Cannatech have to say about making moves in the industry.

ICYMI some bittersweet, but exciting changes are coming to Eighty-Eight. This week we bid farewell to our fearless leader Erin Bury as she embarks on her next chapter and warmly welcome our new GM Wendy Bairos! Read more about it in our latest blog post:

Some say comparison is the thief of joy. We say it's necessary - at least if you're a brand just starting out or looking to disrupt. We share our thoughts on how to go about sizing up your competition in our latest blog post. Give it a read here:

Want to know how our VP of Business Development Fatima Zaidi not only got into but became a total pro in sales? Check out this interview and join her Pipeline Talk about tech sales on February 27th:

Missed connections aren't just for those lingering stares with strangers - they happen professionally too. A lost RFP or a client that ghosted - those in the agency world are no strangers to the missed connection. We explore the phenomenon in search of closure. New on the blog: