Empathica

New Blog from Gary Topiol. We’ve come a long way since lengthy paper surveys were first introduced to gather customer feedback. Technological developments over the decades have transformed the way that brands interact with, and learn from, consumers into the sophisticated tools we see today. We have also seen explosive growth in of customer reviews over the past few years. Now, the ongoing saga and court case over fake reviews on Yelp have shone a spotlight on the growing importance (and hazards) of online reviews for brand reputation. http://ow.ly/wn63q

Survey: Nearly all consumers are omni-channel shoppers | http://ow.ly/w4Duv via @chainstoreage

Evolve or Die in the Age of the Consumer | http://ow.ly/vRXiz via @EntMagazine

Read Steve Raher's new blog post. A recent report reveals many Brits consider eating out at a high-end restaurant an experience worth paying for and are as likely to save up for fine dining as for a holiday. This is good news for brands offering eating and drinking destinations and days out, who could well enjoy some positive outcome here.http://ow.ly/vRexk

Retailers can learn a lot from the hospitality industry by @DoctorGE | http://ow.ly/vP7XF via @retailwire

Consistency and reliability key to inspiring lasting customer confidence, loyalty and long-term retention | http://ow.ly/vHnMD