Fine Point Writing & Editing
10650 113 St. Edmonton, AB, Canada

What makes you stand out from the crowd is authenticating the statements or adjectives that describe you. Don’t tell a potential client or employer that you’re a team player, unless you can back it up by saying that in your last position, you were chosen to put together and lead a team for a special project. Or that you won an award for employee of the month because you organized the end of the month pizza party.

Great Websites & Bios are key to success. I discovered this when I was helping people write their resumes. Let’s get real; not everyone is organized, passionate, and a great team player. At least, not on the same level. That statement is so vague, it could apply to someone who has never left his own basement. It isn’t qualitative, which means it can’t be used to rank him against other candidates.... The only way to prove anything is to give evidence. Not adjectives, or fancy descriptions, or complicated titles. Evidence means hard and solid facts: Statistics, real-life events, testimonials, and samples of work and projects. See more

Branded content comes with the unique ability to trademark special things that resonate with an audience. For example, Jerry Seinfeld has a show on Netflix called, Comedians in Cars Getting Coffee. The show follows Seinfeld as he picks up famous comedians from their houses in fancy, exotic cars. The exotic car feature is a recognizable trademark that people enjoy and associate the show with always. It stands out!

When it comes to developing relationships through written content, voice is essential. Your tone of voice in a message on social media, in an article, or on your latest printed mail-out is recognizable, like the voice of a friend on a phone or the familiar tilt of someone’s handwriting. These are relationship cues, and they signal to someone that you are who you say you are; they know you personally!

If you’re hoping that your content somehow goes viral, good luck to you! If you’re hoping that you can work your way up to more views and shares, you’re on the right track. Attention spans are lower than ever before, there isn’t much time to make a lasting impression on your potential customer in your marketing. You might have a second or two during a scroll through social media or a search engine.