Kim Keith I Brand Powered Lead Gen
62 Radford Drive L6V 2Y9 Brampton, ON, Canada

Did you know that JK Rowling was rejected 12 times before Harry Potter was ultimately published?! Is anyone else’s mind blown by this?! A lot of people hold back on being vulnerable and telling their story online because they don’t think anyone will care, or because they are scared, or because they are afraid of alienating people. People don’t buy services/products they buy the promise, the transformation and the experience. ... And they don’t remember products or services they remember stories. Keep telling your unique story! It may not resonate with everyone but it will with some! A handful of your ideal clients is better than thousands who will never buy or engage! So many business owners never think of sharing their story outside of their founder story, but that’s only a small piece of the puzzle. Here are 5 brand stories to tell: The Testimonial The Transformation The Behind-The-Scenes The Value The Disrupt Want an actionable breakdown of these 5 brand story ideas? Join my email list today and I’ll send it to you along with my FREE niche statement guide! https://mailchi.mp/8739da179bb5/email-optin #untamed #everythingisfigureoutable #crushingit #bookclubs #bookclubsofinstagram #bookclubofinstagram #storytelling #storytelling #story #storytellingmarketing

What if Michael Jordan split his focus between basketball and baseball? Why didn't he dominate baseball like he did basketball? Because basketball was his zone of genius, he went all-in on basketball FOR YEARS! If you want to be the best you have to NICHE DOWN!... When I was MUCH younger I decided to niche down and chose to go all-in on Table Tennis! Yes, table tennis! During a time when all my friends were trying out for provincial soccer and hockey I chose good ol’ ping pong! Why? Because it allowed me to travel further and way more frequently than soccer or hockey ever would. It also allowed me to meet new people, experience new cultures, stay in nice hotels (most of the time ) and it taught me to be independent. I managed to make the provincial team and even made the national team! I won numerous provincial and national awards and have so many fond memories of that time. The best part though it allowed me to destroy many of my VP’s, CEOs, and Colleagues who thought there was just no freaking way that little Kimmy could ever beat them well, I showed them! LOL In case you’re wondering what going all-in on Table Tennis looks like: 4 X per week practices Occasional bootcamps Monthly small tournaments Quarterly big tournaments Sports psychologist sessions And more. If you want to establish yourself as an expert in your space you CAN’T take a generalist approach. You must niche down and crystal clear on who your ideal buyers are. Remember just because you can do something doesn’t mean you should. Anything that takes you away from working within your zone of genius needs to be delegated, automated or eliminated. For help with this check the link in my bio! #niche #customerservice #idealclients #smallbusinessbranding #graphicdesigners

1 CHICKEN BOWL PLEASE, WITH GUAC, HOLD THE SOUR CREAM. Pre-Covid, I would hit up Chipotle at least once or twice a week! I love the vibe, the quick service, and their high-quality raw ingredients. At 12pm you could expect a long but fastmoving line as it was a fan favorite for many 9-5ers in the area! Why is Chipotle so successful? Let’s take a closer look.... Brand Story: Chipotle says it is in the business of good food. They seek to use high-quality raw ingredients, classic cooking techniques, and distinctive interior design to bring elements of fine dining to quick-service restaurants. At the same time, Chipotle also says it seeks to cultivate a better world with respect for animals, farmers, and the environment. In a Nutshell: Food with Integrity. Why it Works: Chipotle transformed the idea of what was possible with fast food, doing good for both consumers and farmers, totally redefining the experience in the process. The result has been an enthusiastic fan base. Here’s how they nailed their brand story: Identified a problem/gap in the market Redefine An Experience Know Who They Are And What They Stand For Do Good The Result = Communities Of Rabid Fans WHO ARE YOU? A brand story isn’t just a valuable marketing asset, it’s also a brand’s guiding principles and impacts every facet of the organization. Ready to start building a brand that attracts the right clients and helps you grow your business? I developed a game-changing system to help them uncover and define their niche, develop their communication strategy, and design a magnetic visual brand that together produce a steady flow of quality leads. Check out the first link in my bio for more information. #storytelling #storytelling #story #storytellingmarketing #storybrand #storybranding

START USING THE 5 C'S OF STORY STRUCTURE TO STAND OUT AND CONNECT "This life is mine alone. So I have stopped asking people for directions to places they've never been." -Glennon Doyle... WHAT WAS YOUR FAVORITE READ IN 2020? I read SO MANY fantastic books this year but if I had to choose a winner, it would be - Untamed by Glennon Doyle. This was her 3rd memoire and it is really a battle cry for women about having the courage to be brave. This book is raw, real and so empowering it teaches you how to be unapologetically yourself and identifies the societal pressures stifling us all! It came to me at a time when I was deciding if I should scale my business and go all in or keep everything as is with my 9-5 taking priority and my business firmly planted in the back seat. It gave me the boost of courage to pursue the former and the motivation to know I COULD DO THIS! As done beautifully in this book, storytelling is also important for your business. It helps you connect with your audience People remember stories not products/services It helps you stand out from competitors. We all may not be as gifted as Glennon with words and the art of storytelling so here are the 5 C’s of Story Structure to help guide you: CONTEXT: the backstory or present circumstances of the main character or hero. CATALYST: an event that changes something in the hero’s world. COMPLICATION: the problem and choice the hero is faced with. CHANGE: the transformation that occurs once the hero decides on a path and plan to overcome the problem. CONSEQUENCE: the resolution how the hero’s character, fate, world, or worldview changed because of what happened. Looking for help building your brand story? Set up a FREE consultation call with me today! Link in bio! #untamed #glennondoyle #bookclub #bookclubs #bookclubsofinstagram @glennondoyle

"I'M QUITTING MY JOB TO BE AN EGG COUNTER!" A few years ago when I was working in the media industry - I remember having one of those days where you weren’t sure if you wanted to cry or screamor both. But you knew when you got home you needed a very stiff drink to calm your nerves and wash away the stank of the day! Me: I’m going to quit my job and become an egg counter! I just want to sit at a conveyor belt and count freaking eggs all day! I’ve had it with all this bullsh...it! Confidant: Hahahaha! Kim, you could NEVER be an egg counter! Me: Why the hell not?! Confidant: Because you’d be all up in there tryin’ to optimize and streamline the processes. Tryin’ to figure out ways to work smarter so you could double the output. It’s what you do. [queue the laughing so hard that my wine comes out my nose] Me: Ok, you got a point. Those who’ve worked with me either in my corporate life or through my creative agency know that I am a process nut! I believe 100% in building winning processes and systems around your business. Branding is the soul of your business and by starting with branding you are building your business with intention. You are creating the roadmap for your future and setting yourself and your business up for success! ARE YOU BUILDING A WINNING SYSTEM AROUND YOUR BUSINESS? Whether you are looking for someone to guide you through to the process or do it for you I’ve got you covered! Check the links in my bio! #branding #smallbusinessbranding #startupbranding #progressoverperfection #everthingisfigureoutable #solopreneur #smallbusinessbranding #smallbusinessrevolution