The NO BS B2B Copywriter
43 Masterson Drive L2T 3P2 Saint Catharines, ON, Canada

How to be a well-paid writer. Katie and Rebecca, the leading ladies at American Writers and Artists Inc. (AWAI) say Write Every Day! Every day? You ask, maybe a little intimidated. Yep. That’s reality. Reality, huh. What does ‘well-paid’ mean?...Continue reading

Capitalism is relatively new. Has it already got old? Not because of Socialism or Communism. Even the CCP version of it. And especially not its predecessor, the USSR version. And Marxismdon’t get me started. They all have worse reputations on critical issues like human rights and economic equality. At first glance you might wonder why. It came out of modernity, the recognition wealth grows when a supplier recognizes a perceived public need (AKA desire, want, etc.) and fill...Continue reading

My Why and How to Create Case Studies 10 Segment course is getting gratifying response from Skillshare subscribers. Smart of those among them who do B2B marketing. Case Studies are among the top 3 tools they can provide their sales forces. Visit my website: https://www.mikehansoncopywriter.com A handy pop up appears that, if you choose, will instantly take you to the course launch point. Of course, if for some unfathomable reason you don’t choose that option click on Clos...e and it just as quickly does. You are then free to roam around my site. I even encourage loitering. No purchase necessary! Happy learning how to get better at what you do in 2020! See more

How To Sell Clients An Idea They Gave You. Together with your clients and prospects, build your Idea Machine (IM). If anything should ever become real Added Value from your marketing activities, the I-Machine is it. Your client has a problem you know your goods or services can help solve. He may not have clearly identified it yet, but he knows it is there. Every properly qualified client has a problem or two like that. Ask enough right questions and really listen to th...Continue reading

Check out the intro to my new e-learning course on Skillshare. Click on this secure link: https://skl.sh/2LOnru7

If you or somebody you know is in B2B Marketing check out my new e-learning course "Why and How to Create Case Studies". They are among the most powerful marketing collateral professionals can develop. Over the past several years Case Studies I've created for small and mid-sized B2B clients have helped them add over $200,000,000.00 in sales revenue. You can too. Find out more. Copy and paste this url for details: https://skl.sh/2LOnru7