The Palmerston Group

This is a link to the forum is where we regularly post paid opportunities to participate in market research projects in Canada. Please feel free to INVITE others and SHARE this group with your network. https://www.facebook.com/groups/252348549313380/

This forum is where we regularly post paid market research opportunities in Canada. Please feel free to INVITE others and SHARE this group with your network. https://www.facebook.com/groups/252348549313380/

One minute tips to help you when you're conducting an interview... Don't walk in blind. https://youtube.com/watch?v=6mp-qMZ36DQ

It’s been an absolute pleasure working with you through the past 354 days, here's to a healthy and happy 5781. Shana Tova from all of us at TPG.

How do you go about researching the experience of younger consumers? The biggest challenge is getting them to be honest with you. Here's one creative approach we used that led to some truly outstanding results.

Its been an absolute pleasure working with you through the past 354 days, here's to a healthy and happy 5781. Shana Tova from all of us at TPG.

Remember that time 11 years ago where we spent the summer getting behind the counter and literally working in convenience stores? All in the name of research. #tbt

Everyone has a unique way of seeing the world. Understanding how your participants feel about certain elements is important in setting a baseline for exploration. It's a very simple technique that works.

There are so many moderators and facilitators practicing today. How do you choose the right one for your market research project?

When conducing an interview, always be demanding and encourage respondents to be very specific. Never settle for a simple yes or no.

When you're moderating a focus group session, you have to construct a quick exercise that immediately builds energy, makes people at ease and alleviates participant concerns around participation. https://www.youtube.com/watch?v=mNPvOZ9ccEo

When you're conducting an interview over video, here are three simple easy-to-follow tips that will help you optimize the production so that you can focus on the content without worrying about the quality. https://www.youtube.com/watch?v=YUD7ZfWVr7o #qualitative #marketresearch #zoomtips

When selecting a projective technique to use in your research, it helps if the comparison you choose is concrete and multidimensional. We've been sharing some of our favorite projective techniques for qualitative research. Feel free to use in your fieldwork. TODAY'S TOOL: MULTIDIMENSIONAL & RELATABLE... https://www.youtube.com/watch?v=pRVFbD1lgvA #qualitativeresearch #marketresearch #technique #qualitative #focusgroups #interviewskills

How can your encyclopedic knowledge of hip hop serve you better in life? We've been sharing some of our favorite projective techniques for qualitative research. Feel free to use in your fieldwork. Today's Tool: USING PASSION POINTS... https://youtu.be/WpxG8i_26pI #qualitative #marketresearch #mrx #qrca #esomar #insights #MarketingStrategy #insight #research #uxresearch #consumerinsight

We're sharing some of our favorite projective techniques for qualitative research. Feel free to use in your fieldwork. Today's Tool: CHARACTER BUILDING https://youtu.be/SAP6eslVFT4... #qualitative #marketresearch #mrx #qrca #esomar #insights #MarketingStrategy #insight #research

Starting today we're going to share some of our favorite projective techniques for qualitative research. Feel free to use in your fieldwork. Today's Tool: SCI-FI SPACE TRAVEL... https://youtu.be/bco7VpgRy_E

The biggest challenge in market research is in ensuring that the right people are participating in the right projects. The market research recruitment industry is notoriously plagued by cheaters, repeaters and fraudsters. We've had quite a bit of success utilizing organic recruiting for certain projects. It's a time-intensive approach that's involved us getting immersed in certain communities, but it's been successful in bringing authentic respondents when other approaches would be less ideal.

The fastest way to do qualitative consumer research. From idea to field in less than 24 hours. Introducing pulse check. Actionable insights. No compromise. Bookable ONLINE. https://the-palmerston-group.myshopify.com

We will be posting paid participant opportunities in this Facebook Group. Please join. https://www.facebook.com/groups/252348549313380/

Over the past two months we've been keeping an ongoing read on the global emotional reactions to this crisis. Attached is a quick presentation of some fascinating high-level findings from this past month. I'll attach the raw data in the comments below. These results are open data and free-to-use.... https://www.slideshare.net//tpg-everything-changes-one-mon

What's the funniest thing you've ever seen on the internet?

Find out exactly what your consumers are thinking right now.

We are conducting an ongoing global survey on the emotional impact of COVID-19. https://www.surveymonkey.com/r/TPG_COVID19_APRIL2020 All information is collected anonymously and results will be shared openly without charge. Please take part and share with others.... #covid19 #pandemic #globalgoals #humanity

Stuck at home? Got some time on your hands? Up for learning about a business you may know very little about? (Also, a special link for two free months of content!)

As promised, we would like to share the raw data from our global survey on The Emotional Impact of COVID 19. https://www.surveymonkey.com/results/SM-F5PCJJ9M7/ We received over 700 responses from 54 countries. All organic. None paid.... This data is now yours. What we can build as a community is much better than 'owning' anything. This topic and project is bigger than that. A wonderful global team of thinkers has already been involved in starting to build stories out of this. Massive thanks to Giovanna Vivoli (Singapore), Mark Rukman (NYC), Sarah Preisser (Michigan), Colleen Berg (Toronto), Alejandro Lozada (Mexico City), Amanda K Rue (NYC), Jody Thomas (Los Angeles), Bea Atienza (Manilla), Peter Switzer (Dusseldorf) and Ellis Malpas (London) for getting the ball rolling.

We've already received hundreds of responses to our survey on "The Emotional Impact of COVID19" from 54 countries so far. A very quick look at one of the questions. These are just some of the answers. Put into themes. A tease of more to come.

We have put together a global survey on the emotional impact of COVID-19. All information is collected anonymously and results will be shared openly without charge. Please take part and share with others. https://surveymonkey.com/r/TPG_COVID19 #covid19 #pandemic #globalgoals #humanity

What has this been like for you? A global survey dealing with experience and emotion. Please take part and share with others. ... We will make the results open and free for all.

We're often asked about interview techniques. We created a class called "How to create deep and descriptive conversations. An ethnographer's guide to conducting interviews". We're genuinely interested to hear what you think. Check it out for free here: https://skl.sh/2SIP4KE

We often get asked about how one can participate in market research studies. Now we're offering the ability to join our panel and potentially have the opportunity to be a paid respondent in one of our projects. https://www.surveymonkey.com/r/TPG_Research_Participant

We spent much of the spring travelling the country talking face-to-face with Canadians regarding their honest and unfiltered opinions about Hot Dogs. A series of commercials are airing now that capture some of that discussion. Real people with nothing to hide. With over half a million views in the past week, it seem that the debate is just getting started. What's really interesting here is that the client incorporated the multidimensional nature of the qual fieldwork (Interviews, platform submissions, ethnography) directly into the approach. Their trust meant that we weren't limited in either style or scope. We're thrilled to have been a part of this. The best brands are never afraid to hear what their customers have to say.

The last day of a terrific year. One day we found ourselves speaking to remote farmers about their fears, the next day we were deep inside the secret world of the global creative elite. From diving deep into the future of immersive gaming to understanding the core needs of primary physicians. 2018 was a spectacular year at The Palmerston Group. We completed projects in nine countries, extended our knowledge base and were lucky enough to work with a fascinating range of brilliant people. We couldnt have done it without our partners and wonderful clients. Thank you so much for trusting us. Happy holidays from team TPG!

We had a great time sharing interesting tales from the field at the MRIA's ELTF storytelling event last week. Ironically held at a large comedy club, this was arguably the least funny Daniel's ever been.

Its not everyday you get to use the Met as your classroom. Such fun getting to teach Immersive Ethnography 101 to the awesome students at Miami Ad School New York!

Why is it easier to talk to people while in the dog park? How is this important for market research? Let's discuss. #wwqual #aqr #qrca #marketresearch #strategy

We did it, we did it :) What an awesome time at #AMRA2018 forum in Nairobi, Kenya. We're already integrating our learnings and reflecting on the powerful presence of market research in Africa which is largely focused on important matters such as human rights, politics, and social services. We play an important role in bringing insights into the human condition - thank you for reminding us of that. AND we left with an award to boot :) #bestspeaker #insights #AMRA2018Forum

So awesome when really great work is created based on strong insight. This new campaign for H&R Block gets it perfectly right.

Qualitative Research is a changing game all around the globe. No place is this more apparent and important than in Africa. Our Tory Gentes was thrilled to share some incredibly creative recruiting methods to delegates this afternoon at the AMRA 2018 Forum. #amra2018

What a great time at the 2018 QRCA Annual Conference in Arizona. We at The Palmerston Group were lucky to get two awesome speaking spots. Tory Gentes melted minds with her smart and incredibly unique approach to qualitative recruiting and Daniel Berkal got the chance to present "The Masterclass: Designing Spectacular Methodologies". This is an industry that's truly changing, moving far away from traditional focus groups to meet modern challenges. It's amazing to be a part of it. We had such a blast! Let us know when you're interested in exploring some of these approaches in your own work. We'd be thrilled to share!

2017 was an exceptionally strong year at TPG. Spectacular projects and fascinating challenges. Weve been so lucky to get the chance to work with such brilliant colleagues, partners and clients. Heres to the new year!

Once in a while we talk shop.