Toast Studio
460 Sainte-Catherine West, suite 307 H3B 1A7 Montreal, QC, Canada

2020 saw Toast expand its service offering by introducing virtual event production. As a content agency, naturally, content was at the core of the experiences we created. Beyond content, an important takeaway is to integrate the notion of data capture and analysis in every event, at the beginning of the planning process. This allows you to better understand the return on investment of each of your brand’s initiatives.

Hier soir, nous avons eu l’honneur de recevoir le prix d’or lors de la remise des North American Corporate Content Awards. Nous avons soumis la campagne #FreeYourPlay que nous avons produite pour Kamik. Une campagne sincère et pleine d’émotion dont nous étions particulièrement fiers de faire partie. L’un des juges a félicité la campagne en affirmant : I love this video. I was so engaged in the story; it was fun, nostalgic and a bit sad. I’m onboard! Si vous n’avez pas vu ...la campagne, la voici ! Merci encore aux juges et à tout le monde chez Corporate Content Awards North America - virtual awards presentation et Communicate magazine.

Here is an interesting exercise for your brands. Video on demand services (@Netflix, @Disney+, etc.) often question their content strategy in relation to price, quality, exclusivity, user experience and genres. Using that mindset, do you think your branded content is unique enough or does it provide a satisfying experience for your audience to retain their attention?

With video content taking up more and more space on social media, how are you ensuring your content doesn’t go unnoticed by passive scrollers?

Avez-vous écouté notre nouveau balado Écho ? Écho raconte l’histoire de Marie Paventi (Céline Bonnier), une psychiatre spécialisée en troubles schizophrènes, qui reçoit le cas de Morgane Tétreault (Nahéma Ricci), 19 ans, accusée d’avoir abattu sauvagement ses parents.

This year more than ever, we can attest to the fact that external situations have a serious impact on a brand’s content programs. Sportsnet’s new formats and concepts demonstrate how important it is to adapt in order to continually engage with their audience. How flexible is your content strategy?

Si jamais vous cherchez un nouveau balado à commencer, notre nouvelle production Echo est maintenant disponible sur l’application Radio-Canada OHdio. Scenario : Patrick Senecal Realisation : Michel Montreuil Production : Toast Studio